---
title: Indicia Worldwide - Nissan Case Study
---

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- Europe
- Asia Pacific
- Americas

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# Maximising ROI by driving new customers to the All New Nissan Qashqai​

## The challenge​

The Nissan Qashqai was launched in 2007 and has gone on to be the UK's biggest-selling crossover. In 2021, they asked us (their dedicated CRM agency) to ensure ROI as we helped them bring the All New Nissan Qashqai to market. 

## The approach​

Nissan United is a collection of agencies who support the Nissan GB Marketing team. At Indicia Worldwide, we’re responsible for delivering Nissan GB’s end-to-end CRM campaigns and help them deliver a more joined-up customer experience. As part of their FY21 strategy – 'Nissan for Life', we developed an integrated CRM plan that spanned pre-launch, launch and post-launch of the All New Nissan Qashqai with the objective of selling as many as possible.​

## ​The lowdown

Nissan Data​

- Age​
- Lifetime ownerships​
- New ownerships %​
- Mean ownership length​
- Tenure days​

Our Proprietary Data​

- Social grade​
- Household income​
- Household size​
- Number of cars​
- Premium good preference​

## The results

- Just under 500,000 emails sent​
- 80,000 direct mails delivered
- Thousands of 'hand raisers' (prospects) generated
- 33% average open rate
- 10% clickthrough rate*​
- Best performing email campaigns 66% OR  
  and 50% CTR  
  *Against a Nissan Europe target of 23% OR & 3% CTR and Automotive industry benchmark of 12% OR & 1% CTR

 

## Discover another one of our  success stories

# The Very Group

## [Finding new customers for The Very Group →](https://indicia.konicaminolta.com/case-studies/very-group)

How we delivered close to 4,000 new customers for The Very Group's flexible payment scheme in one season's campaign

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