ROI Realized

Within the first 6 months, we developed a holistic B2B2C strategy for Big Health to effectively communicate with current and future priority audiences, delivering: 

           + A full-funnel strategy to drive personalization at scale
           + Fresh creative across all communications channels 
           + New audience personas to maximize marketing initiatives
           + An ROI workshop with senior leaders  

The Brief

While amplifying it’s martech investment, Big Health needed to optimize it’s overall omnichannel marketing strategy. Pivoting the focus to highlight on the emotional benefit of using their cognitive behavioral therapy was vital to improving the ROI of their marketing campaigns.

The Approach

Big Health’s brand was very functional and lacked a strong emotional connection with their audience.

First, we immersed ourselves in the Big Health brand to understand their target audiences and the brands’ tech and data platform capabilities.

Next, we surfaced audience-based insights and behaviors to build a creative campaign strategy.

We then deployed tactics, trends, and best practices to enable Big Health to tell more consistent and cohesive stories.

Planning

To ensure a truly integrated approach we tapped into Big Health’s digital presence.

Putting their customer at the center of our thinking, we planned to shift their brand from functional and rational, to a human centered emotional approach.

Through an immersive and collaborative one day ROI workshop, we discovered the human truth of Big Health, and established a clear direction for the brand. Focusing on an emotional connection with patient outcomes was key to shaping the communications strategy and portfolio of products.

The Results

Bringing together Big Health’s key stakeholders with our subject matter experts in data, tech, creative and strategy, our team uncovered how Big Health can unlock long-term growth from the Iterable platform and shaped a new path forward for the brand.

We’ve delivered:

+ A roadmap to close the gaps between Big Health's tech stack and communication channels for a joined-up communications strategy

+ New personas to better inform Big Health’s segmentation and targeting strategy for each of their communication channels

+ Full marketing communications strategy across all channels (social, email, SMS, DM) and refreshed creative to drive emotional engagement