The Challenge

We were tasked with commercialising VOD viewer data to enhance new advertising revenue streams, increase long form viewing and increase 1st party data capture.

Our Approach

Our Intelligent Decisions data products provided insight and analytics to identify KPI aligned opportunities. Engagement strategies were then executed through multi-channel delivery across email, mobile push (40m targeted emails/month and 50m push sends/month respectively) using our InTouch proprietary tech alongside the Braze and Snowflake platforms. Frictionless, connected & omni-channel, customer experience powered by real time data resulted in:

The Results

• 34.6M viewer registrations and an uplift of 1.5% hours viewing/month
• 80% increase in communications engagement and +21% propensity to re-activate with a +23% propensity to cross sell to Britbox
• New advertising revenue streams created via data asset ownership
• New product and services innovation capability via deeper customer understanding