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Intelligent Decisions from data

How to activate data to offer a joined-up customer experience, boost engagement and increase sales.


If you’re swamped by the amount of customer data at your fingertips, don't panic. We process 40 billion rows of data every year for our clients.

Listen to our CEO of North America, Harris Atkins talking to our Global Data and Analytics Director, Nil Patel about some of the key challenges brands are facing when it comes to making sense of the mountains of data they’re producing, but are unable to leverage. Nil heads up our team of data experts that generate valuable insights to inform brands’ business objectives and help them to cut through and better connect with their customers.

Making the right decisions about which data insights to activate has never been harder. With so much data flying around, the challenge is knowing what to do with it all. Vital information – like how customers engage and how best to reach them – is often left undiscovered.

We use our experience, data and iD (intelligent Decisions) proprietary platforms to unlock growth for our clients by helping them identify their potential growth segments; enabling them to offer their customers a relevant, connected, omnichannel experience, whether in-store or online.

But we are far from a product-led, one-size-fits-all agency. We combine data with our expertise in strategy and creative. This helps our clients to redefine customer experiences across the full marketing remit.

Intelligence-led strategy & creative

We interpret data into insights. Our data-first teams of omnichannel strategists and planners use these insights to inform client strategies, and combine with innovative creative to deliver exciting and relevant campaigns that connect with audiences and deliver growth.

Intelligence-led decisions

Our suite of industry-leading data products and in-house expertise enables brands to have a global consumer view and identify opportunities to target growth segments. From Consumer Intelligence to Moment Mapping and Intuitive Design, our unique range of intelligence-led solutions allows brands to deliver a more personalized and engaging customer experience.

Intelligence-led activation

Our bespoke customer engagement platform (in conjunction with partners Braze, Snowflake and Iterable) deploys a solution that maximizes your data, to deliver relevant, targeted communications in real-time for a richer customer experience.


The A-Z of Data Driven Customer Engagement


Not fluent in data speak? Don't panic.

Download our A -Z Guide to Data Driven Customer Engagement to get up-to-date with the latest industry terms for all things data related.

Intelligent Decisions in action

The Very Group

DM and customer acquisition partnership lasting 17 years and counting – delivering better digital sophistication every year

Harvey Nichols

How we revealed the people behind the data for Harvey Nichols