Data Analytics & Marketing Insights | Indicia Americas

Making the right decisions about which data insights to activate has never been harder. With so much data flying around, the challenge is knowing what to do with it all. Vital information – like how customers engage and how best to reach them – is often left undiscovered.

We use our experience, data and iD (intelligent Decisions) proprietary platforms to unlock growth for our clients by helping them identify their potential growth segments; enabling them to offer their customers a relevant, connected, omnichannel experience, whether in-store or online.

But we are far from a product-led, one-size-fits-all agency. We combine data with our expertise in strategy and creative. This helps our clients to redefine customer experiences across the full marketing remit.

Intelligence-led strategy & creative

We interpret data into insights. Our data-first teams of omnichannel strategists and planners use these insights to inform client strategies, and combine with innovative creative to deliver exciting and relevant campaigns that connect with audiences and deliver growth.

Intelligence-led decisions

Our suite of industry-leading data products and in-house expertise enables brands to have a global consumer view and identify opportunities to target growth segments. From Consumer Intelligence to Moment Mapping and Intuitive Design, our unique range of intelligence-led solutions allows brands to deliver a more personalized and engaging customer experience.

Intelligence-led activation

Our bespoke customer engagement platform (in conjunction with partners Braze, Snowflake and Iterable) deploys a solution that maximizes your data, to deliver relevant, targeted communications in real-time for a richer customer experience.

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