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Delivering ROI with award-winning in-store theatre for TRESemmé

Delivering ROI with award-winning in-store theatre for TRESemmé

Clinching Gold and driving sales for the hair care brand with a bespoke, larger-than-life POS display

The challenge

TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theatre to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.

The approach

We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand  impact within a crowded shopping environment:

  • Eye-catching design that creates a unique brand experience
  • 3-5 minutes quicker to set up than previously used designs
  • Capable of storing all SKUs and not just pump bottles
  • Easily moved to and installed in different aisle locations without requiring re-assembly


The results

The POS solution allowed the field force to get maximum utilisation out of the display by negotiating new positions at store level, while also achieving:

  • A gold win in the Temporary Display category at the 2022 Shop! ANZ Retail Marketing Awards
  • 45% ROI increase over two critical half prices over the six weeks displays were in stores
  • 29% uplift in retail sales value (RSV) in Coles stores vs the previous year

The challenge

TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theatre to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.

The approach

We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand  impact within a crowded shopping environment:

  • Eye-catching design that creates a unique brand experience
  • 3-5 minutes quicker to set up than previously used designs
  • Capable of storing all SKUs and not just pump bottles
  • Easily moved to and installed in different aisle locations without requiring re-assembly


The results

The POS solution allowed the field force to get maximum utilisation out of the display by negotiating new positions at store level, while also achieving:

  • A gold win in the Temporary Display category at the 2022 Shop! ANZ Retail Marketing Awards
  • 45% ROI increase over two critical half prices over the six weeks displays were in stores
  • 29% uplift in retail sales value (RSV) in Coles stores vs the previous year

The challenge

TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theater to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.

The approach

We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand  impact within a crowded shopping environment:

  • Eye-catching design that creates a unique brand experience
  • 3-5 minutes quicker to set up than previously used designs
  • Capable of storing all SKUs and not just pump bottles
  • Easily moved to and installed in different aisle locations without requiring re-assembly


The results

The POS solution allowed the field force to get maximum utilization out of the display by negotiating new positions at store level, while also achieving:

  • A gold win in the Temporary Display category at the 2022 Shop! ANZ Retail Marketing Awards
  • 45% ROI increase over two critical half prices over the six weeks displays were in stores
  • 29% uplift in retail sales value (RSV) in Coles stores vs the previous year
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Want to realise ROI by delivering more engaging customer experiences online and instore?

We can help. Get in touch to find out more.
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