Finding new customers for The Very Group →
We delivered close to 4,000 new customers for The Very Group's flexible payment scheme in one season's campaign.
“Indicia Worldwide has provided fresh and innovative thinking for our challenge to build a brand community.”
Glenmorangie brand manager
Acclaimed whisky brand Glenmorangie has always had a loyal customer base. However, they needed to create a more interactive way for their customers to engage. Our challenge was to build a strong community, cultivate loyalty, encourage conversation and boost engagement well beyond the point of sale.
Glenmorangie fans weren’t just ‘whisky drinkers’, they were genuine connoisseurs. We designed a campaign inviting these scotch aficionados to design their own whisky, taking them on a 18-month, five-stage journey to create something truly special. An elegantly designed microsite with a 5-stage creation journey and 5 chances to vote, produced the world’s first consumer-inspired whisky for Glenmorangie and garnered huge success and engagement.
The campaign achieved global acclaim and spurred a flurry of customer conversations:
18,000 participants across 63 participating countries
48.1% best performing open rate
27.4% best performing click through rate
Just under 23,000 website visits
Over 9,000 video views
We delivered close to 4,000 new customers for The Very Group's flexible payment scheme in one season's campaign.
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