--- title: Building an online community to realise ROI for DEWALT image: https://indicia.konicaminolta.com/hubfs/DEWALT2.jpg --- [**](https://indicia.konicaminolta.com/p/building-an-online-community-to-realise-roi-for-dewalt#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") # Building an online community to realise ROI for DEWALT ## The Challenge DEWALT wanted to reverse a steady decline in engagement by its social audiences across 14 markets. They approached us for support, following more than a decade of successful partnership with its parent company, Stanley Black and Decker. DEWALT wanted to optimise and reinvigorate its underperforming, global social channels. The flagship tool brand was looking to create a joined-up customer journey, to deliver greater impact and realise ROI in its marketing spend. ## Our Approach First, we immersed ourselves in the DEWALT brand to understand their target audiences and the brands’ tech and data platform capabilities. Next, we surfaced audience-based insights and behaviours to build a creative campaign strategy.  We then deployed tactics, trends, and best practices to enable DEWALT to tell more consistent and cohesive stories. ## Planning To ensure a truly integrated approach  we tapped into DEWALT’s CRM and retail presence. Putting their professional customer community at the centre of our thinking, we deployed our ‘Hero, Hub & Hygiene’ content model to provide the strategic framework for our campaigns Hero: Bigger creative campaign ideas with  a viral quality   Hub: Regular, scheduled content that encourages ongoing engagement   Hygiene: Low investment, always on updates ## Strategy This collaborative, end-to-end approach, encouraged participation to drive deeper engagement and deliver tangible business results. It enabled us to deliver a 12-month ROI roadmap.  The first 6 months focussed on: + Driving efficiencies in DEWALT’s social activity + Streamlining how they developed and activated quality, targeted social content across 14 markets in a more consistent and efficient way The second six months focussed on: + Driving effectiveness through innovative formats and multi-channel activations. Ultimately, driving impact on both customer engagement and ROI metrics ## The Results Initial results have exceeded both client and regional team expectations. In just two months, we’ve repurposed existing assets  to create harder working social posts.  We’ve delivered:  + 58% increase in engagement + Bespoke campaign delivery model designed and implemented in just 3 weeks + 14 international markets using the new end-to-end playbooks + New, data-driven campaign ideas that connect with the audience + Monthly playbooks of creative content, templates and tools for local markets ![DEWALT Case Study Images](https://indicia.konicaminolta.com/hs-fs/hubfs/DEWALT%20Case%20Study%20Images.png?width=3986&height=1751&name=DEWALT%20Case%20Study%20Images.png)   ## Discover another one of our  success stories # Cuisinart ## [Serving up ROI for Cuisinart with our impactful, digital campaign →](https://indicia.konicaminolta.com/testimonials/cuisinart) Delivering standout campaign creative that cut through, to convert high online engagement into brand affinity and sales for Cuisinart - First Name - Last Name - Company Name - Email* - Phone Number - What can we help with? * Please Select I would like more information about your services I have a general question / comment Looking for a supplier - How can we help? - Which services are you interested in? 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