Building ROI for DEWALT by amplifying engagement and efficiency

The Challenge

To reinvigorate global social and retail customer engagement, we put Stanley Black and Decker brand, DeWalt’s, 'pro' community at the centre of our thinking. The flagship tool brand was looking to create joined-up customer journeys, to deliver greater impact and realise ROI in its marketing spend.

ROI Realised

Effectiveness

51% increase in interactions
28% increase in follower growth
20% increase in content impressions
Monthly content for 22 international markets

Efficiencies

210 localised assets delivered monthly
75% faster to market
35% cost saving
100% brand consistency

Content Planning

Each month, we create a plan ensuring the audience are taken on a journey from awareness, consideration through to conversion. Where content is not available, we propose how to create it. When content doesn’t exist, we create it. Using an agile team (camera op, sound and producer) we concept, plan, shoot and edit at pace and at an affordable cost.

Social Analytics & Strategy

We’ve defined a robust set of objectives, targets, and KPIs, which guided us in developing an annual, social-first strategy that aligns all content with brand objectives and audience needs. On brand and agile in creation, our content delivers a high impact to stop social users in their scrolling tracks. Our teams understanding of the brand and available video content has shown a real step change in the content created.

Creative Production at scale

Our dedicated team of creatives, writers, designers, and video editors produces ready-to-use content for 22 markets, ensuring brand consistency and immediate impact across social, digital, website, and in-store channels.

Using Transform, our creative automation tool, we can quickly translate and transcreate assets into multiple languages. This technology enables us to deliver culturally relevant and localised content in just minutes, ensuring that the content resonates with diverse audiences while maintaining brand consistency and addressing regional nuances.