How to deliver relevant, real-time multichannel comms to your consumers and build lifetime value

As brands compete for space in the hearts and minds of consumers, there’s increasing demand for sophisticated solutions to understand where, when and how consumers are engaging. Marketers are looking to scale and deepen their customer engagement programs while also delivering ROI on their marketing spend. Not only are they looking for support with implementation, they’re asking for multi-channel strategies, contextual campaigning, and rich personalization, to ensure consumers return.

We recently sat down with our partners at Iterable to discuss the three key things brands should be looking to achieve, when building more sophisticated customer journeys:

Leveraging partnerships

Cutting through the marketing noise can be challenging. However, the greatest ROI uplift is realized when integrating technical capabilities with a combination of data, strategy and creative. As Iterable's Changemaker Partners, we’re able to harness the power of their Customer Engagement Platform and plug in our data analytics capabilities. We then draw insights to inform creative strategies that enable omni-channel, real time campaigning that convert consumers.

Cutting through the noise

If you’re struggling to measure return on your digital campaigns, having the right martech stack allows you to surface data, to increase relevant insights and engage your end users with the right message, at the right time and on the right platform. Predictive Goals from Iterable is the bridge between tech and strategy, as it analyzes historical data to predict which users are likely to convert going forwards. These predictive goals can be used to inform overall marketing strategy and identify which messaging, delivered to specific segments, will yield the highest ROI.

Investing in AI

AI technology can provide valuable data insights on customer behaviors and emotions. It’s an excellent tool to have at your fingertips when you’re looking to maintain a personal connection with your customers, but your user-base has grown too large to be manageable. Iterable has developed two categories in AI to provide more information on user behavior with send time optimization and channel optimization.

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How to deliver relevant, real-time and multichannel comms to your consumers