As Iterable Changemaker Partners, Indicia Worldwide are proud Title Sponsors of Activate Summit 2023. By harnessing the power of Iterable’s technology, we help brands to better understand their consumers. We do this by combining the innovative platform with our proprietary, data analytics tools to build robust insights into a brand’s audiences. We use these insights to inform creative strategies that drive emotional connections between brands and their audiences.

This is important as according to research by Capgemini, 70% of emotionally connected customers spend over twice as much with brands they’re loyal to. Personalization is now an expectation, and brands that resonate with their customers’ values, are more likely to see higher returns on marketing investment:

Realizing ROI through Data

Not all businesses have access to the right data to make decisions around their customers, making it extremely difficult to tailor the right products and services for them. Intelligent analysis and interpretation of data is the key to a successful and personalized customer journey. When brands make the commitment to understand their customers first, the data can be used to inform future campaign strategy and creative.

Realizing ROI through Strategy and Creative

Delivering the right message, at the right time, through the right channel drives campaign performance, but the challenge is knowing what message will resonate and where. After understanding your customer, delivering the most relevant content at the right time is key to maximizing campaigns that create an emotional connection and drive conversions.

As CEO of Indicia Worldwide North America, I’m delighted we were Title Sponsors of Iterable Activate Summit 2023. We offer brands the opportunity to optimize Iterable’s innovative Customer Engagement Platform, with our managed services and consultancy capabilities. By also plugging in our data analytics and interpretation tools, we can offer brands the ability to build strategic creative campaigns that build an emotional connection with consumers. These in turn increase customer spend and loyalty, delivering ROI of marketing investment.

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Let's get rational about emotion

Realizing ROI through Data

Realizing ROI through Strategy and Creative