Helping Heineken see the bigger picture with insight-led technology

Our Approach

Using our Retail.i technology, we deployed cameras in 15 different retail locations. Fitted within existing fixtures for ‘No/Lo’ alcohol zones, the cameras captured images which were analysed as anonymised data touchpoints.

This showed who was browsing and when they were engaging with the units. After three months, we used our reporting dashboard and analytics expertise to create an informed view of shopper behaviour including;

+ Shopper demographics
+ Dwell time
+ Daily engagement
+ Times of engagement

The Results

Peak engagement times with Heineken 0.0 were:

+ Weekdays around 11:30 for 19-25 year olds,
+ Friday, Saturday and Sunday for 30-35 year olds.

Supported by category reinvention Heineken 0.0 saw:

+ 45% sales increase

Now Heineken are using these insights to tailor their national campaigns, both above and below the line. We’ll drink to that!

No personal data or images are collected or stored – the Retail.i kit converts all imagery into anonymized data. It’s entirely GDPR compliant.

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Helping Heineken see the bigger picture with insight-led technology

The Challenge

Our Approach

The Results

Discover another one of our success stories

The Very Group

Finding new customers for The Very Group →

Want to realise ROI by delivering more engaging customer experiences online and instore?

We can help. Get in touch to find out more.

Helping Heineken see the bigger picture with insight-led technology

The Challenge

Our Approach

The Results

Discover another one of our success stories

The Very Group

Finding new customers for The Very Group →

Want to realise ROI by delivering more engaging customer experiences online and instore? ​​

We can help. Get in touch to find out more.

Want to realise ROI by delivering more engaging customer experiences online and instore?