---
title: Helping Heineken see the bigger picture with insight-led technology
---

[**](https://indicia.konicaminolta.com/p/helping-heineken-see-the-bigger-picture-with-insight-led-technology#)

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# Helping Heineken see the bigger picture with insight-led technology

## The Challenge

Sales of ‘No’ and ‘Lo’ alcohol beverages are growing faster than any other drinks category both in SKU count and sales. Great news for Heineken 0.0 but we wanted to help them better understand who's buying the drinks and when.

## Our Approach

Using our Retail.i technology, we deployed cameras in 15 different retail locations. Fitted within existing fixtures for ‘No/Lo’ alcohol zones, the cameras captured images which were analysed as anonymised data touchpoints.

This showed who was browsing and when they were engaging with the units. After three months, we used our reporting dashboard and analytics expertise to create an informed view of shopper behaviour including;

+ Shopper demographics  
+ Dwell time  
+ Daily engagement  
+ Times of engagement

## The Results

Peak engagement times with Heineken 0.0 were:

+ Weekdays around 11:30 for 19-25 year olds,  
+ Friday, Saturday and Sunday for 30-35 year olds.

Supported by category reinvention Heineken 0.0 saw:

+ 45% sales increase

Now Heineken are using these insights to tailor their national campaigns, both above and below the line. We’ll drink to that!

No personal data or images are collected or stored – the Retail.i kit converts all imagery into anonymized data. It’s entirely GDPR compliant.

## Discover another one of our  success stories

# The Very Group

## [Finding new customers for The Very Group →](https://indicia.konicaminolta.com/case-studies/very-group)

We delivered close to 4,000 new customers for The Very Group's flexible payment scheme in one season's campaign.

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