Indicia Worldwide’s Creative Production services realise ROI for CCEP

The Challenge

CCEP were looking for a new strategic partner to provide greater efficiency and consistency in artwork services across Europe. There was a heavy reliance on excel spreadsheets, emails, phone calls and lack of visibility of local market activities steaming from different processes and technologies. They needed a flexible platform to help improve brand performance and content management for menus, posters and digital content for their customers.

The Approach

Our In Touch suite of tools has reduced workflow friction, streamlined the briefing process and increased the collaboration and sharing of campaign assets across markets with a simple easy to user interface in local languages. We’re supporting CCEP’s creative production in 12 markets form one central location, plus  with our Studio 24 hubs to automate, accelerate and scale marketing operations.

ROI Realised

• 1,000+ monthly creations
  
  
• 17,890 campaign assets produced in 2022
  
  
• 65% less on design costs
  
  
• 50% faster to market
  
  
• 30% less rounds of artwork revisions
  
  
• 100% brand compliance

In Touch modules in use for CCEP:

• Inspire – CCEP’s hub for sharing new ideas, innovations and best in class case studies from curated and AI content.
  
  
• Collaborate - managing and tracking CCEP’s multi-channel marketing campaigns in one place
  
  
• DAM – to store, organise, promote and share multi-media brand assets within CCEP’s network
  
  
• Insights - leveraging usage and engagement insights to optimise future content creation
  
  
• Adapt – empowers CCEP’s central teams to seamlessly create and adapt on-brand campaigns for multichannel use across local markets 

In Touch Adapt is helping field teams create new value and get closer to customers and deliver and re-order the assets to support their businesses. Compatible on all devices, it’s used both at head office and on the go.

• Deployed to over 300+ users
  
  
• 150+ dynamic templates
  
  
• Centralised brand assets
  
  
• Brand control maintained