---
title: Indicia Worldwide - ITV Case Study
---

[**](https://indicia.konicaminolta.com/p/itv-case-study-08#)

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- Asia Pacific
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# Realising ROI for ITV by using Viewer Opportunity Scoring to grow viewers by 60% 

## The Challenge

ITV, the UK’s largest commercial TV station, asked us to ensure greater returns on their marketing investment by commercialising their VOD viewer data. Why? To create new advertising revenue streams, increase long form viewing and increase first party  data capture. 

## Our Approach

Our Intelligent Decisions data products provided insight and analytics to identify KPI-aligned opportunities. We executed engagement strategies through multi-channel delivery across email, and mobile push (40m targeted emails per month and 50m push sends per month respectively) using our InTouch proprietary tech alongside the Braze and Snowflake platforms.

*“Indicia Worldwide are an integral part of ITV's shift to viewer centricity. As our partners for both provision of data and technology capabilities plus effective activation of first party data our journey together has fundamentally transformed the ITV business model. I highly recommend them to anyone who is exploring how to drive value from data driven relationships.”*

Oliver Fisher, Media Capability Director, ITV.*  
*

## The Results

- 60% identified of the base that can deliver more value
- 500k+addtional viewing hours per month
- High propensity to re-activate +21% of viewers
- 21.7% year on year uplift
- 80% increase in communications engagement
- +23% propensity to cross sell to ITV's BritBox service

 

## Discover another one of our  success stories

# The Very Group

## [Finding new customers for The Very Group →](https://indicia.konicaminolta.com/case-studies/very-group)

We delivered close to 4,000 new customers for The Very Group's flexible payment scheme in one season's campaign.

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