Indicia Worldwide - ITV Case Study

Our Approach

Our Intelligent Decisions data products provided insight and analytics to identify KPI-aligned opportunities. We executed engagement strategies through multi-channel delivery across email, and mobile push (40m targeted emails per month and 50m push sends per month respectively) using our InTouch proprietary tech alongside the Braze and Snowflake platforms.

“Indicia Worldwide are an integral part of ITV's shift to viewer centricity. As our partners for both provision of data and technology capabilities plus effective activation of first party data our journey together has fundamentally transformed the ITV business model. I highly recommend them to anyone who is exploring how to drive value from data driven relationships.”

Oliver Fisher, Media Capability Director, ITV.

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Realising ROI for ITV by using Viewer Opportunity Scoring to grow viewers by 60%

The Challenge

Our Approach

The Results

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Realising ROI for ITV by using Viewer Opportunity Scoring to grow viewers by 60%

The Challenge

Our Approach

The Results

Discover another one of our success stories

The Very Group

Finding new customers for The Very Group →

Want to realise ROI by delivering more engaging customer experiences online and instore? ​​

We can help. Get in touch to find out more.

Want to realise ROI by delivering more engaging customer experiences online and instore?