The Rise of Digital Signage

A significant 70% of consumers say digital signage influences their purchase decisions.*

More than just static screens, digital signage is now an integral part of the omnishopper journey, transforming how brands engage with consumers in-store. Advancements in tech and evolving shopper expectations also mean that digital displays have become key to delivering tailored content that drives conversion and enhances the shopper experience.

Read our report to find out how the smart, data-driven and integrated use of digital signage is unlocking vast opportunities for brands, including: 

• Automation of content delivery, to ensure the right message reaches the right shopper at the right moment, ultimately maximising impact and ROI
  
  
• Integration of digital signage with mobile and social media, enabling connected customer experiences across multiple touchpoints
  
  
• Communication of sustainability efforts (particularly around eco-friendly packaging and recycling initiatives) – turning sustainability into an interactive experience and making eco-conscious shopping more accessible

*Source: Visual Merchandising and Store Design Magazine, 2022