Working with adidas to build the world’s greatest membership programme

The Challenge

adidas, one the most iconic sports brands of all time, set out to grow the successful Creators Club into the world’s greatest membership programme. We shared their ambition. Our task was to support their expansion into Europe, developing immersive comms that resonated with their street-savvy customers.

The Results

Introducing the innovative new Creators Club 2.0.

We modernised the programme to better engage with young members in a human way.

We created:

The vision statement = the ambition, the North Star

The value proposition = a clear reason why you should join

A clear checklist of requirements for Creators Club 2.0 to meet

We’re working with adidas to bring the Creators Club 2.0 to life with a comprehensive go-to-market plan. The final stage will be to launch the programme across all six European markets, ensuring it is seen by customers at the best moment possible, whether that's online, in-store or out-of-home. Watch this space!

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Working with adidas to
build the world’s greatest
membership programme

The Challenge

Our Approach

The Lowdown

The Results

Discover another of our success stories

The Very Group

Finding new customers for The Very Group →

Want to realise ROI by delivering more engaging customer experiences online and instore?

We can help. Get in touch to find out more.

Working with adidas tobuild the world’s greatestmembership programme

The Challenge

Our Approach

The Lowdown

The Results

Discover another of our success stories

The Very Group

Finding new customers for The Very Group →

Want to realise ROI by delivering more engaging customer experiences online and instore? ​​

We can help. Get in touch to find out more.

Working with adidas to
build the world’s greatest
membership programme

Want to realise ROI by delivering more engaging customer experiences online and instore?