Our Global Chief Data Officer, Fergus Weldon and Head of Digital Performance, Mary-Anne Milne, discuss creating a holistic data and digital marketing strategy – what it is, why it’s important and how to implement it.
Listen to the full podcast to discover how your brand can:
- Implement a successful strategy for a frictionless and multi-channel customer journey
- Leverage data to better understand your customers’ individual needs
- Realise ROI in your CRM spend by building loyalty and return purchases
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