Retail media refers to marketing near and within the point of sale; online and in-store.
A powerful interface where brand, consumer and the retail environment converge, listen to hear where the opportunities lie for brands and what’s coming next.
Our Global Executive Creative Director Tristan Pride is in conversation with The Drum for its Retail Media 101 podcast focusing on how to:
- Measure data & insight across channels
- Drive awareness beyond transactions
- Create seamless omnichannel experiences
- Harness retail media to create emotional connections with consumers along the path to purchase
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