Clinching Gold and driving sales for the hair care brand with a bespoke, larger-than-life POS display
TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theatre to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.
We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand impact within a crowded shopping environment:
The POS solution allowed the field force to get maximum utilisation out of the display by negotiating new positions at store level, while also achieving:
TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theatre to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.
We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand impact within a crowded shopping environment:
The POS solution allowed the field force to get maximum utilisation out of the display by negotiating new positions at store level, while also achieving:
TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theater to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.
We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand impact within a crowded shopping environment:
The POS solution allowed the field force to get maximum utilization out of the display by negotiating new positions at store level, while also achieving:
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