The Return of Bar Theatre

Restaurants and bars are noticing a decline in the number of customers due to labour shortages, inflation and reduced dining out frequency.  

However, rather than seeing this as a challenge, establishments that prioritise customer experience now have the chance to surprise their customers and remain competitive. 

To tackle economic challenges and navigate the evolving consumer landscape, beverage brands are deploying cost optimisation and revenue-boosting strategies to gain a competitive edge. This might involve introducing initiatives that prioritise personalised experiences, leveraging technology to enhance staff capabilities, and placing a greater emphasis on exceptional customer service. 

 + 49% of people visit bars, cafes and restaurants to spend time with family/friends/colleagues 

+ 44% of Gen Z prioritise leisure and experiences over product purchases, highlighting the experiential aspect of dining and drinking establishments 

+ 105% increase in pop-up concept hybrid dining/bar or brewery openings occurred between 2022 and 2024 
 
As retail evolves, beverage brands are creating meaningful experiences at physical locations imagining useful services that attract people and immerse consumers in a complete brand experience.   

Download the full report to learn more and uncover how to evolve your customer experience to drive ROI. 

* Sources: NIQ CGA, Savills research, Yelp Data 2023