Watch our Global Chief Data Officer, Fergus Weldon and Head of Digital Performance, Mary-Anne Milne, discuss the importance of data in building cohesive, multi-channel customer journeys that deliver individualised experiences.
They uncover the trade secrets behind how to:
1. Understand your customers better by breaking down data silos and how to successfully apply insights
2. Generate ROI by continually optimising your digital marketing
3. Take personalisation to the next level with highly individualised, multi-channel messaging
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