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Harnessing data to deliver frictionless customer experiences

How to ensure ROI on your marketing spend by delivering joined-up and individualised customer journeys, online and instore.

Watch our Global Chief Data Officer, Fergus Weldon and Head of Digital Performance, Mary-Anne Milne, discuss the importance of data in building cohesive, multi-channel customer journeys that deliver individualised experiences.

They uncover the trade secrets behind how to:

1. Understand your customers better by breaking down data silos and how to successfully apply insights

2. Generate ROI by continually optimising your digital marketing

3. Take personalisation to the next level with highly individualised, multi-channel messaging

Watch now


Are you looking to discover how to achieve greater ROI through delivering real-time, dynamic and highly-personalised user engagement strategies across multiple platforms? Get in touch to find out more: