Watch Nil Patel on activating data to improve customer experiences
How do brands and retailers optimise the data at their fingertips, to enhance their customers’ experiences whether they’re online or in store?
Our Global Data and Analytics Director, Nil Patel, discusses the three, key challenges facing businesses:
Understanding who their customers are
Knowing how and why consumers are using their products or services
How to operationalise these insights into a better and unique experience for their customers
Interested in finding out more about how you can cultivate better connections with your audiences, increase consumers’ life-time value and maximise your marketing budget to deliver ROI? Get in touch: