How do brands and retailers optimise the data at their fingertips, to enhance their customers’ experiences whether they’re online or in store?
Our Global Data and Analytics Director, Nil Patel, discusses the three, key challenges facing businesses:
-
Understanding who their customers are
-
Knowing how and why consumers are using their products or services
-
How to operationalise these insights into a better and unique experience for their customers
.png?width=82&height=41&name=Vector%20(4).png "Vector (4)"){kind=small}
