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Redefining Customer Experiences

Watch Nil Patel on activating data to improve customer experiences  

How do brands and retailers optimise the data at their fingertips, to enhance their customers’ experiences whether they’re online or in store? 

Our Global Data and Analytics Director, Nil Patel, discusses the three, key challenges facing businesses: 

  1. Understanding who their customers are 

  2. Knowing how and why consumers are using their products or services 

  3. How to operationalise these insights into a better and unique experience for their customers 

Watch now


Interested in finding out more about how you can cultivate better connections with your audiences, increase consumers’ life-time value and maximise your marketing budget to deliver ROI? Get in touch: