---
title: Stories | Indicia | Genevieve Flintham
description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works.
---

[**](https://indicia.konicaminolta.com/blog/author/genevieve-flintham/page/1#)

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# Knowledge sharing

<https://indicia.konicaminolta.com/blog/why-a-whole-brain-approach-creates-truly-transformative-marketing>

## Why a Whole Brain Approach creates truly transformative marketing →

Author: Genevieve Flintham 04 July 2019

 There’s a worrying disconnect between data and creative across the marketing profession. But as Indicia’s Head of Insight and Data Strategy Genevieve Flintham r... 

<https://indicia.konicaminolta.com/blog/why-a-whole-brain-approach-creates-truly-transformative-marketing>

[1](https://indicia.konicaminolta.com/blog/author/genevieve-flintham/page/1)

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