---
title: Steps you can take to succeed in retail – download now
description: How to navigate the new shopping setup and make sure you win consumer trust and spend – this quick-read  whitepaper has the answers for retail brands
image: https://indicia.konicaminolta.com/hubfs/front-cover.jpg
---

[**](https://indicia.konicaminolta.com/blog/steps-you-can-take-to-succeed-in-retail-download-now#)

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Andy Penfold 29 July 2020

# Steps you can take to succeed in retail – download now

How to take effective action to adapt to the new retail environment. Download our free report now…

![Andy Penfold](https://indicia.konicaminolta.com/hubfs/_R0A0122-1.jpeg)

Andy Penfold 29 July 2020

How to take effective action to adapt to the new retail environment. Download our free report now…

The impact of COVID-19 has been felt across our economic and social lives. For marketers seeking to connect with consumers in retail environments, it's very hard to know what to change and how. 

'5 steps for success in new normal retail' offers practical advice based on the latest consumer insights and analytical techniques to help your brand navigate the current environment and beyond. 

[![Read it now](https://no-cache.hubspot.com/cta/default/185862/ee537550-ddba-4c5a-8c14-f5e5dbbffeda.png)](https://cta-redirect.hubspot.com/cta/redirect/185862/ee537550-ddba-4c5a-8c14-f5e5dbbffeda)

The paper explores…

- Techniques and technologies that assess in-store customer journeys
- The latest on consumer attitudes to shopping – and how to respond
- POS innovations you can deploy right now to engage today’s audiences.

Find out the meaning of 'safety theatre', examples of brands using 'proxies for touch', and how to reliably measure POS ROI in modern retail. 

You'll also discover what a giant buggy, a Goodyear tyre display and an AR lipstick tester have in common. 

## [Download the paper now! ](https://indicia.konicaminolta.com/5-steps-to-retail-success-download-the-paper-now)

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## Want more?

<https://indicia.konicaminolta.com/blog/how-ai-assisted-shopping-will-shake-up-the-retail-landscape>

## How AI-assisted shopping will shake up the retail landscape →

Author: Debra Wolf 17 June 2025

<https://indicia.konicaminolta.com/blog/how-ai-assisted-shopping-will-shake-up-the-retail-landscape>

<https://indicia.konicaminolta.com/blog/activatetakeaways2025>

## Key takeaways from Iterable Activate Summit 2025 →

Author: Debra Wolf 16 April 2025

 AI is just the tip of the iceberg for marketers this year. 

<https://indicia.konicaminolta.com/blog/activatetakeaways2025>

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