---
title: Iterable Activate Summit 2023
image: https://indicia.konicaminolta.com/hubfs/ActivateImage2303.png
---

[**](https://indicia.konicaminolta.com/en-us/activate#)

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## A marketer’s job has never been more challenging  

Today’s consumers are bombarded by multiple messages from multiple brands. Cynicism towards marketing has grown.

We help our clients combat the marketing white noise with more engaging, cost-effective and sustainable customer experiences. Through maximizing engagement across the entire customer journey, we realize ROI for our clients with a unique combination of creative, data and technology talent with production and procurement expertise.

As Title Sponsor of Iterable’s Activate Summit 2023, we addressed this cynicism towards marketing head on during our breakout session titled "Let's Get Rational About Emotion".  Watch as Harris Atkins, CEO North America and Lee Allan, Global CTO, reveal how getting emotional is the only, rational answer to deliver personalization at scale. 

![profile pics activate landing page](https://indicia.konicaminolta.com/hs-fs/hubfs/profile%20pics%20activate%20landing%20page.png?width=300&height=300&name=profile%20pics%20activate%20landing%20page.png "profile pics activate landing page")

**Harris Atkins**

CEO NAM

**Let's get rational about**   
**emotion**

Harris Atkins, CEO North America discusses the importance of brands making emotional connections with their consumers.

[![Read blog](https://no-cache.hubspot.com/cta/default/185862/c2153194-8c5c-45d3-ad7d-0cec3a98bc80.png)](https://cta-redirect.hubspot.com/cta/redirect/185862/c2153194-8c5c-45d3-ad7d-0cec3a98bc80)

![profile pics activate landing page2](https://indicia.konicaminolta.com/hs-fs/hubfs/profile%20pics%20activate%20landing%20page2.png?width=300&height=300&name=profile%20pics%20activate%20landing%20page2.png "profile pics activate landing page2")

**Lee Allan**

Global CTO

**How to deliver relevant, real-time and multichannel comms to your consumers, to build lifetime value.**

Our Global Chief Technology Officer, Lee Allan shares the latest tech trends with our partners at Iterable.

[![Read blog](https://no-cache.hubspot.com/cta/default/185862/5c6caf45-94f9-42f2-a677-0a98b9cd9c80.png)](https://cta-redirect.hubspot.com/cta/redirect/185862/5c6caf45-94f9-42f2-a677-0a98b9cd9c80)

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## We Are Changemakers

As Iterable Changemaker Partners, we are experts at harnessing the power of its Customer Engagement Platform. We combine their innovative technology with data analytics. We use these insights to inform creative strategies that drive emotional connections between brands and their audiences. Find out how we delivered personalization at scale for [heycar](https://indicia.konicaminolta.com/en-us/activate/heycar).

***“We’re seeing higher engagement, more leads and more ecommerce sales. All three are significantly contributing to the wider company goals.”*** 

**Kyran Pick, CRM Executive, heycar** 

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