Delivering ROI with award-winning in-store theatre for TRESemmé →
Clinching Gold and driving sales for the hair care brand with a bespoke, larger-than-life POS display
Johnson & Johnson found consumers often wait until their illness is at its worst, before going to the pharmacy. In response, our challenge was to promote taking care of consumers’ families, by ensuring symptoms are handled as they arise.
We wanted customers to be able to easily identify and purchase the medicines they needed and eliminate multiple trips to the pharmacy or retailers.
By providing a one-stop-shop for their family's healthcare requirements, we aimed to both make their life easier and ensure symptoms could be treated as they arose.
We developed a cohesive brand strategy that would position Johnson & Johnson’s medicines as reliable and trustworthy solutions during the colder winter months.
This not only helped to build trust with consumers, but also ensured they were better prepared to handle symptoms when they arose, contributing to a positive customer experience.
Our display stand included a comprehensive range of Sudafed, Benylin, and Calpol SKUs, all in one convenient location for the whole family.
The creative design of the FSDU, along with the strategic placement in high-traffic areas, helped to increase the visibility and awareness of Johnson & Johnson’s product offerings.
The sales figures for Benylin are particularly impressive, with a 45% growth compared to the previous year, and an astonishing 286.1% growth compared to two years ago.
Similarly, Sudafed has also seen remarkable growth, with a 25% increase compared to last year, and an outstanding 105.5% growth compared to two years ago.
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