Delivering ROI with award-winning in-store theatre for TRESemmé →
Clinching Gold and driving sales for the hair care brand with a bespoke, larger-than-life POS display
Right now, in-store retail accounts for more than two thirds of customer electronics purchases. Knowing this, Intel asked us to design and develop engaging modular displays for their standard, EVO and gaming laptops. And they needed to be fully adaptable to regularly showcase Intel’s latest campaigns.
Our retail innovations worked hard to develop durable displays with maximum functionality and premium aesthetics. The Intel Riser Displays offer a seamless, consumer-centric experience, optimised to drive brand awareness and sales:
+ Eye-catching halo lights complemented a sleek design
+ Adaptable graphic areas could be replaced in just 60 seconds to suit a range of campaigns
+ Each riser acted as a sustainable power source instead of needing a separate plug point
+ Able to house 3 types of laptops, ranging from 14” to 17” in size.
Our clients at Intel were incredibly impressed with the displays we produced. As a result, they subsequently implemented them into a range of stores across Europe. Each one was set up in key store positions to maximize visibility amongst shoppers. What’s more, they helped us earn a place at the POPAI UK&I Awards 2023 finals in the ‘Consumer Electronics Category’.
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