CES 2019: What does IoT, 5G and voice mean for marketing? →
Author: Indicia Worldwide team17 January 2019
With the Consumer Electronics Show in Las Vegas over for another year, we pick out the big trends that marketers and consumers alike will be mulling over in the...
Christmas debrief: how did the high street fare? →
Author: Indicia Worldwide team08 January 2019
With the holiday shopping season done for another year, we assess the aftermath – and find glimmers of hope for brands that understand the new retail landscape…
8 brands marketing to moods →
Author: Indicia Worldwide team06 December 2018
Mood marketing is the new kid on the block, but some of the world’s biggest brands are already trying it out. Here we profile eight brands that have got in the ...
Why you need to embrace smart segmentation →
Author: Indicia Worldwide team06 November 2018
You probably have more customer data building up than ever before. But do you know what to do with it? Here's how not to drown in data, but use it to create rea...
The future of retail: Our predictions →
Author: Indicia Worldwide team18 October 2018
Retail is facing unprecedented change, and physical stores have their work cut out to stay afloat. We predict what we think will take retail by storm in the com...
AR, VR, MR – how brands can play with new realities →
Author: Indicia Worldwide team16 October 2018
What’s your reality – plain, augmented, virtual, or mixed? Our Digital Director Andy Hawkes talks through alternate realities and what they’re good for…
What can we learn from Amazon? →
Author: Indicia Worldwide team28 September 2018
The online behemoth, now a trillion-dollar business, succeeds in being a consumer’s dream and a deeply unpopular business at the same time. But what can we lear...
Brands in the era of voice →
Author: Indicia Worldwide team17 August 2018
Are voice interface like Amazon Alexa or Google home going to “kill brand”?
Beware of the Phantom Brands →
Author: Indicia Worldwide team15 August 2018
With the rise of private label within the retail market we explore what it means for your brand…
Is honest advertising really what consumers want? →
Author: Indicia Worldwide team28 July 2018
Red blood, poignant poetry and unshaved legs. How honesty is changing advertising?
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