6 questions retailers can answer with predictive analytics →
Author: Katherine Brand10 July 2020
How retailers can transform their marketing by leveraging predictive analytics techniques to solve business problems…
Getting started with predictive analytics →
Author: Katherine Brand10 July 2020
The ability to predict outcomes has a huge benefit to marketers. Here’s how predictive analytics can transform your marketing fortunes, and how to kick off…
Data driven marketing success stories →
Author: Katherine Brand03 June 2020
5 amazing examples of data-driven marketing getting impressive results…
What is a single customer view and why do I need one? →
Author: Katherine Brand28 May 2020
A single customer view (SCV) makes data and marketing the beating heart of a business – and moves you towards real customer centricity
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