Is predictive analytics modelling still predictive? →
Author: Steve Lowell31 July 2020
Will consumer lockdown habits become long-term habits? Exploring the future of predictive modelling, post-COVID…
Find your groove with analytics →
Author: Steve Lowell24 June 2020
Less flower power and more brain power – why the 70s science of analytics is coming back full circle
5 data principles every marketer needs to understand →
Author: Steve Lowell07 November 2018
Why understanding data is essential in modern marketing – and what you need to know…
Data Science in the real world →
Author: Steve Lowell27 July 2018
Storytelling isn’t necessarily a skill you’d associate with data scientists, but our Director of Insight and Data Steve Lowell says good data analysis isn’t jus...
How to win at CRM post-GDPR →
Author: Steve Lowell25 June 2018
As the GDPR dust settles, we got to the bottom of how GDPR will affect your CRM, how you can avoid the roadblocks and make GDPR work in your favour.
What now? Four predictions for after GDPR day →
Author: Steve Lowell25 May 2018
Steve Lowell, Indicia’s Director of Insight and Data, offers four predictions as the GDPR dust settles…
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