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Mahalakshmi Srinivasan
Mahalakshmi Srinivasan 20 September 2021

From Bollywood to the Sydney Opera House: Why market knowledge, sensitivity and agility are key to growth in APAC

Understanding the complexities and diversities within the region means increased relevance and engagement for global brands.

Mahalakshmi Srinivasan
Mahalakshmi Srinivasan 20 September 2021

Understanding the complexities and diversities within the region means increased relevance and engagement for global brands.

The Asia Pacific region has a population of more than 4.5 billion people paired with a GDP of USD31 trillion in 2020. For global brands, APAC offers prosperous economic potential. But formulating one strategy for an entire region undermines the diversity of a market that features some of the world’s biggest economic powerhouses.

Made up of over 50 countries and territories, each with its own cultural, political, and economic environments, there’s a host of factors at work influencing the region’s innovation and development – from historical traditions to contemporary norms, and monumental geopolitical events that can change the economic landscape overnight.

Within this remit, our challenge as an agency is to not only create a value proposition that offers flexible solutions to clients’ pain points but also apply it throughout our global production network.

What sets Indicia Worldwide apart is not only our wide scope of expertise, but our deep knowledge of international markets throughout the business. Where others struggle to formulate an approach that works for all markets, or simply aren’t aware of the nuanced differences across the APAC region, we approach challenges with a scalable and adaptable global framework that continues to provide value for our clients time and time again.

Harnessing Local Talent

“When you talk about service, I think the backbone that holds it all together, is our people. So, whether it is delivery, whether it is creative, whether it is tech, it is so important for us to have the right capabilities also in very different cultural spaces.”

There are endless analogies around creating a scalable strategy. At Indicia Worldwide, we deploy data that drives intelligent decisions and our proprietary In Touch tech that plugs in to enhance our clients’ performance and improve their ROI. But it’s also our people that help to bring our agency to life. It is our people that we rely on to deliver our clients’ requests across all parts of the region.

We leverage our infinity loop and its scope of capabilities to tackle any problem, but the framework works by having the right talent in place. It’s the ability to draw from our pool of local experts, equipped with the right experience and cultural intelligence, that allows us to come up with customised solutions that best fit our clients’ needs.

Much of our success as an agency has been born out of collaboration across teams in different countries and with vast cultural knowledge, helping us to create a framework that can be delivered across all parts of the business. We’ve helped elevate brands and their marketing communications in nine countries across APAC and continue to do so in the region’s rapidly emerging markets.

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