Indicia Staff
Indicia Staff 28 January 2020

Inside Knowledge – Episode 2: The changing face of retail

The retail landscape is changing at a remarkable speed, and with it comes big challenges but also some opportunities…

Indicia Staff
Indicia Staff 28 January 2020
Share article

The retail landscape is changing at a remarkable speed, and with it comes big challenges but also some opportunities…

If we’re speaking your language, let’s kick off a project now!

Here’s the transcript…

Today were going to talk to you about the changing face of retail.

The retail world is changing. It’s becoming increasingly difficult to predict how to win, and capturing consumer attention has never been harder.

Political and economic uncertainty is slowing down growth. 

There is increasing pressure on consumers' disposable income.

Challenging retail environment with major global retailers managing a fall in their profitability.

Retail footfall declining in nearly all major countries.

So what is the impact of change?

Retail stores are become validation points for consumers and not just places to transact.

There is a disconnect between brand advertising above the line and below the line.

And new product subscription services are enabling brands to create direct to consumer models.

Conflicting demands don’t help.

Brands want impactful, effective and engaging store experiences, while retailers want clean stores and have restrictive design criteria and guidelines.

Consumers want brands and retailers to deliver to their needs. 

The big challenge is to balance these demands.

Thank you for watching, until next time, goodbye.

Share article

Inside Knowledge – Episode 1: What’s in store for 2020…

Indicia 22 January 2021

Let's create new value together

Excited? We are. Get in touch and we'll get started right away.

Want more?

Why your martech doesn’t work (and how to reboot your approach)

Author: Indicia Worldwide team 07 January 2021

Marketing technology enables incredibly sophisticated ways of working and routes to market… so why doesn’t it work? We explore how decision makers can deliver real ROI with their martech choices…

The only thing constant in life is change

Author: Indicia Worldwide team 02 December 2020

So, what are today's brands doing to keep up?

Visit blog

Work with us?

Get in touch to see how we can create new value for you

Contact