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Gemma Warren
Gemma Warren 18 June 2021

The A – Z of Data-Driven Customer Engagement and Marketing

Do you know your analytics from your automation? Check out the many commonly used words tossed around in the data driven customer engagement and marketing field.

Gemma Warren
Gemma Warren 18 June 2021

Do you know your analytics from your automation? Check out the many commonly used words tossed around in the data driven customer engagement and marketing field.

In today’s hyper-competitive, digital age, customer engagement is key. Brands are now having to deliver more memorable, personalised, and humanised interactions to grow and retain their customer base.

To achieve this, many brands are now leaning into their data to answer questions and guide their engagement strategies.

Ultimately, the goal behind data-driven marketing strategies is to improve the effectiveness of engagement efforts and convert audiences into customers.

Data-driven marketing is a field rife with buzzwords and jargon. So, it’s important for marketers to get the terminology right.

Do you speak data-driven customer engagement and marketing? Our A - Z will get you up to speed.

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You can even keep it open on your desktop as a quick reference. No one will know!

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