--- title: The A – Z of Data-Driven Customer Engagement and Marketing description: A - Z guide to data driven customer engagement definitions and terms image: https://indicia.konicaminolta.com/hubfs/Untitled%20design%20(6).png --- [**](https://indicia.konicaminolta.com/blog/the-a-z-of-data-driven-customer-engagement-and-marketing#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") ![Gemma Warren](https://indicia.konicaminolta.com/hubfs/_R0A0514.jpg) Gemma Warren 18 June 2021 # The A – Z of Data-Driven Customer Engagement and Marketing Do you know your analytics from your automation? Check out the many commonly used words tossed around in the data driven customer engagement and marketing field. ![Gemma Warren](https://indicia.konicaminolta.com/hubfs/_R0A0514.jpg) Gemma Warren 18 June 2021 Do you know your analytics from your automation? Check out the many commonly used words tossed around in the data driven customer engagement and marketing field. In today’s hyper-competitive, digital age, customer engagement is key. Brands are now having to deliver more memorable, personalised, and humanised interactions to grow and retain their customer base. To achieve this, many brands are now leaning into their data to answer questions and guide their engagement strategies. Ultimately, the goal behind data-driven marketing strategies is to improve the effectiveness of engagement efforts and convert audiences into customers. Data-driven marketing is a field rife with buzzwords and jargon. So, it’s important for marketers to get the terminology right. Do you speak data-driven customer engagement and marketing? Our A - Z will get you up to speed. [![Download now](https://no-cache.hubspot.com/cta/default/185862/2c057262-7531-4374-8d4f-94ddcf1a7dc7.png)](https://cta-redirect.hubspot.com/cta/redirect/185862/2c057262-7531-4374-8d4f-94ddcf1a7dc7) You can even keep it open on your desktop as a quick reference. No one will know! Share article ![](https://indicia.konicaminolta.com/hs-fs/hubfs/Email_asset_library/Heineken/Metaphore_P1/spacer.gif?width=30&height=30&name=spacer.gif) - First Name - Last Name - Company Name - Email* - Phone Number - What can we help with? * Please Select I would like more information about your services I have a general question / comment Looking for a supplier - How can we help? - Which services are you interested in? 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