Retail and FMCG: Shopper marketing and POS experts

With 70% of purchase decisions made at point of sale, brands need POS marketing that demands attention. Our unique suite of services has been honed by more than 50 years delivering data-informed, efficiently procured and sustainably produced shopper marketing for some of the world’s biggest brands.

At Indicia Worldwide, the retail sector is in our blood. We stand against its decline. And we help brands go against the trend, through insight-led design and faster, better production that doesn’t cost the planet. 

Innovative POS design

Our Retail Solutions team work non-stop, delivering high-quality point-of-sale displays, permanent point-of-sale displays, and innovative shopper experiences. Fully brand-literate, we know exactly how to unpack a brief and budget, and – crucially – what works in-store. We also know that timing is everything, so speed and efficiency are always built in to our process.

Data solutions to optimise POS output

No-one has time or money to spare. That’s why our Intelligent Retail services have been designed to test the effectiveness and efficiency of POS displays before they go to production – so you can optimise early and avoid any costly mistakes.

In fact, using sophisticated Visual Display Analysis (VDA) eye-tracking technology, we can predict how the eye would move over a POS display with 96% accuracy.

Efficient POS production

More than 50 years of heritage in print management and production means we know exactly how to get your in-store marketing to market better, faster and cheaper. With a roster of more than 1,500 global print suppliers, we’re a marketing procurement professional’s perfect partner. We always have an expert supplier on hand to roll out your shopper marketing activations in the stores that matter, in any market, fast.

POS solutions with sustainability built in

We know how important sustainability is to consumers, so it needs to matter to brands too. That’s why our sustainability credentials are key to many of our clients. As well as being certified carbon neutral, we’re actively helping Unilever, Heineken and others to eradicate PVC from their marketing supply chain. We’re also recognised by the world’s most trusted sustainable procurement and supply chain performance monitoring organisation EcoVadis, where we hold the highest Gold-level accreditation.

Retail and FMCG marketing successes

Heineken

On-site studios in three markets, as well as print management services and innovation leadership

Unilever

We create new value at Unilever, providing an on-site team of retail activation experts

Let's create new value together

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