--- title: Stories | Indicia (12) description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works. (12) --- [**](https://indicia.konicaminolta.com/blog/page/12#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") # Knowledge sharing ## Will ads created by AI all look the same? → Author: Indicia Worldwide team 25 May 2018 If an A.I. machine can optimise an ad to an almost infinite degree, does this mean all ads will end up looking the same? There can only be one ‘best’, right? We... ## What now? Four predictions for after GDPR day → Author: Steve Lowell 25 May 2018 Steve Lowell, Indicia’s Director of Insight and Data, offers four predictions as the GDPR dust settles… ## Retailers need performance in an ever-changing industry → Author: Steve Lister 25 May 2018 What does performance mean in the retail environment? Our Head of Retail Performance Steve Lister talks through the concept… ## Five key skills marketers need in our ‘never normal’ world → Author: Indicia Worldwide team 18 May 2018 With shifts in consumer preferences and constant emergence of new marketing channels, there are a range of skills marketers need to be successful... ## Digital disruption: A blessing not a curse for broadcasters → Author: Indicia Worldwide team 12 April 2018 Our Commercial Director Ryan Shannon on why digital disruption should be embraced, not feared ## Efficient and effective – fixing the broken agency model → Author: Andy Penfold 11 February 2018 Recent research from ISBA has found that nearly two thirds of advertisers are shifting towards stronger relationships with fewer suppliers, favouring agencies w... ## Get a taste of Fresh Blood 3.0 → Author: Indicia Worldwide team 24 November 2017 Get a taste for our Fresh Blood 3.0 event, a feast of insight into the marketing industry for potential recruits. ## How to get your strategy right for Black Friday → Author: Andy Penfold 20 November 2017 ## The boom in A.I. is all about making data work for you → Author: Andy Penfold 02 November 2017 What with Alexa, autonomous cars and Blade Runner 2049 replicants, we can’t move for A.I. hype right now. But how does the tech impact marketers and what do mar... [← Prev](https://indicia.konicaminolta.com/blog/page/11) [1](https://indicia.konicaminolta.com/blog/page/1) [...](https://indicia.konicaminolta.com/blog/page/7) [8](https://indicia.konicaminolta.com/blog/page/8) [9](https://indicia.konicaminolta.com/blog/page/9) [10](https://indicia.konicaminolta.com/blog/page/10) [11](https://indicia.konicaminolta.com/blog/page/11) [12](https://indicia.konicaminolta.com/blog/page/12) ## Work with us? Get in touch to see how we can create new value for you [Contact](https://indicia.konicaminolta.com/contact) [![Vector (4)](https://indicia.konicaminolta.com/hs-fs/hubfs/2023%20New%20website%20prototype/Vector%20(4).png?width=82&height=41&name=Vector%20(4).png "Vector (4)")](https://indicia.konicaminolta.com) Follow us on:  [Instagram](https://www.instagram.com/indiciaworldwide/?hl=en)    [LinkedIn](https://www.linkedin.com/company/indicia_2)    [YouTube](https://www.youtube.com/channel/UCBVjp4RG6-8U_pt8hG5QARQ) [Terms of use](https://indicia.konicaminolta.com/legal/terms-of-use)  [Privacy policy](https://indicia.konicaminolta.com/legal/privacy-policy)  [Cookie statement](https://indicia.konicaminolta.com/legal/cookie-statement)  [Modern slavery statement](https://indicia.konicaminolta.com/hubfs/Modern-Slavery-Statement_2025.pdf)  [Tax strategy](https://indicia.konicaminolta.com/legal/tax-strategy) Copyright ©2025 Indicia Worldwide   ![Web_trio_450](https://indicia.konicaminolta.com/hs-fs/hubfs/Web_trio_450.png?width=1800&height=450&name=Web_trio_450.png "Web_trio_450") [↑ Top ](https://indicia.konicaminolta.com/blog/page/12#) ![](https://px.ads.linkedin.com/collect/?pid=2784153&fmt=gif)