--- title: Stories | Indicia (9) description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works. (9) --- [**](https://indicia.konicaminolta.com/blog/page/9#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") # Knowledge sharing ## 5 data principles every marketer needs to understand → Author: Steve Lowell 07 November 2018 Why understanding data is essential in modern marketing – and what you need to know… ## Why you need to embrace smart segmentation → Author: Indicia Worldwide team 06 November 2018 You probably have more customer data building up than ever before. But do you know what to do with it? Here's how not to drown in data, but use it to create rea... ## The future of retail: Our predictions → Author: Indicia Worldwide team 18 October 2018 Retail is facing unprecedented change, and physical stores have their work cut out to stay afloat. We predict what we think will take retail by storm in the com... ## AR, VR, MR – how brands can play with new realities → Author: Indicia Worldwide team 16 October 2018 What’s your reality – plain, augmented, virtual, or mixed? Our Digital Director Andy Hawkes talks through alternate realities and what they’re good for… ## What can we learn from Amazon? → Author: Indicia Worldwide team 28 September 2018 The online behemoth, now a trillion-dollar business, succeeds in being a consumer’s dream and a deeply unpopular business at the same time. But what can we lear... ## 5 retail lessons from Thread.com: Converting the bored shopper → Author: Andy Penfold 28 September 2018 How do you cut through the boredom some men feel when shopping for clothes? For our Head of Marketing Andy Penfold, personal shopping site Thread.com has a few ... ## Is Pick’n’Mix ready for a comeback? → Author: Steve Lister 28 September 2018 Bulk packaging systems are springing up in most major food stores across the country. This blog post explores the opportunity to use these systems to appeal tod... ## Brands in the era of voice → Author: Indicia Worldwide team 17 August 2018 Are voice interface like Amazon Alexa or Google home going to “kill brand”? ## Beware of the Phantom Brands → Author: Indicia Worldwide team 15 August 2018 With the rise of private label within the retail market we explore what it means for your brand… ## Is bricks-and-mortar retail dead? → Author: Steve Lister 06 August 2018 The answer is no. But retailers must adapt to industry trends and take retail in new, customer-centric directions [← Prev](https://indicia.konicaminolta.com/blog/page/8) [1](https://indicia.konicaminolta.com/blog/page/1) [...](https://indicia.konicaminolta.com/blog/page/4) [7](https://indicia.konicaminolta.com/blog/page/7) [8](https://indicia.konicaminolta.com/blog/page/8) [9](https://indicia.konicaminolta.com/blog/page/9) [10](https://indicia.konicaminolta.com/blog/page/10) [11](https://indicia.konicaminolta.com/blog/page/11) [...](https://indicia.konicaminolta.com/blog/page/12) [12](https://indicia.konicaminolta.com/blog/page/12) [Next →](https://indicia.konicaminolta.com/blog/page/10) ## Work with us? Get in touch to see how we can create new value for you [Contact](https://indicia.konicaminolta.com/contact) [![Vector (4)](https://indicia.konicaminolta.com/hs-fs/hubfs/2023%20New%20website%20prototype/Vector%20(4).png?width=82&height=41&name=Vector%20(4).png "Vector (4)")](https://indicia.konicaminolta.com) Follow us on:  [Instagram](https://www.instagram.com/indiciaworldwide/?hl=en)    [LinkedIn](https://www.linkedin.com/company/indicia_2)    [YouTube](https://www.youtube.com/channel/UCBVjp4RG6-8U_pt8hG5QARQ) [Terms of use](https://indicia.konicaminolta.com/legal/terms-of-use)  [Privacy policy](https://indicia.konicaminolta.com/legal/privacy-policy)  [Cookie statement](https://indicia.konicaminolta.com/legal/cookie-statement)  [Modern slavery statement](https://indicia.konicaminolta.com/hubfs/Modern-Slavery-Statement_2025.pdf)  [Tax strategy](https://indicia.konicaminolta.com/legal/tax-strategy) Copyright ©2025 Indicia Worldwide   ![Web_trio_450](https://indicia.konicaminolta.com/hs-fs/hubfs/Web_trio_450.png?width=1800&height=450&name=Web_trio_450.png "Web_trio_450") [↑ Top ](https://indicia.konicaminolta.com/blog/page/9#) ![](https://px.ads.linkedin.com/collect/?pid=2784153&fmt=gif)