AR, VR, MR – how brands can play with new realities →
Author: Indicia Worldwide team16 October 2018
What’s your reality – plain, augmented, virtual, or mixed? Our Digital Director Andy Hawkes talks through alternate realities and what they’re good for…
What can we learn from Amazon? →
Author: Indicia Worldwide team28 September 2018
The online behemoth, now a trillion-dollar business, succeeds in being a consumer’s dream and a deeply unpopular business at the same time. But what can we lear...
5 retail lessons from Thread.com: Converting the bored shopper →
Author: Andy Penfold28 September 2018
How do you cut through the boredom some men feel when shopping for clothes? For our Head of Marketing Andy Penfold, personal shopping site Thread.com has a few ...
Is Pick’n’Mix ready for a comeback? →
Author: Steve Lister28 September 2018
Bulk packaging systems are springing up in most major food stores across the country. This blog post explores the opportunity to use these systems to appeal tod...
Brands in the era of voice →
Author: Indicia Worldwide team17 August 2018
Are voice interface like Amazon Alexa or Google home going to “kill brand”?
Beware of the Phantom Brands →
Author: Indicia Worldwide team15 August 2018
With the rise of private label within the retail market we explore what it means for your brand…
Is bricks-and-mortar retail dead? →
Author: Steve Lister06 August 2018
The answer is no. But retailers must adapt to industry trends and take retail in new, customer-centric directions
Is honest advertising really what consumers want? →
Author: Indicia Worldwide team28 July 2018
Red blood, poignant poetry and unshaved legs. How honesty is changing advertising?
Data Science in the real world →
Author: Steve Lowell27 July 2018
Storytelling isn’t necessarily a skill you’d associate with data scientists, but our Director of Insight and Data Steve Lowell says good data analysis isn’t jus...
6 ways the physical world is merging with the digital →
Author: Indicia Worldwide team23 July 2018
Phygital. Not heard of it? The OED hasn’t yet acknowledged it, but we bet our bottom dollar it will be under “P” very soon. It’s a portmanteau of “physical” and...
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