Stories | Indicia (8)

Keeping it real – why printed marketing still resonates →

Author: Maria Simao 31 December 2018

In a world where young people have been raised in a digital-first, media-saturated world, it’s easy to assume that digital is the only way to engage with them.

Happy Holidays from everyone at Indicia! →

Author: Yves Rogivue 14 December 2018

Our global family got together to bring you this special festive message.

How to tap into the subconscious processes behind impulse buying →

Author: Steve Lister 13 December 2018

It’s tempting to believe that us marketers wield influence over every choice a consumer ever makes. But the truth is, as many as 70% of these decisions are made...

8 brands marketing to moods →

Author: Indicia Worldwide team 06 December 2018

Mood marketing is the new kid on the block, but some of the world’s biggest brands are already trying it out. Here we profile eight brands that have got in the ...

Four key take-outs from ProcureCon Marketing 2018 →

Author: Yves Rogivue 30 November 2018

As the sun sets on ProcureCon Marketing 2018, our Global CEO Yves Rogivue argues that the big talking points from the event call for new approaches to agencies,...

An ‘electrifying’ night… →

Author: Andy Penfold 30 November 2018

Our September event was a great chance to discover some of the ways we’re helping our clients win at marketing – while enjoying some drinks, nibbles and chat wi...

Nike’s new flagship store in New York: Is this the future? →

Author: Steve Lister 20 November 2018

Sports giant Nike has built a new shop in NYC that’s queue-free and phone-led – it’s barely like shopping at all. Our Head of Retail Performance Steve Lister ca...

5 data principles every marketer needs to understand →

Author: Steve Lowell 07 November 2018

Why understanding data is essential in modern marketing – and what you need to know…

Why you need to embrace smart segmentation →

Author: Indicia Worldwide team 06 November 2018

You probably have more customer data building up than ever before. But do you know what to do with it? Here's how not to drown in data, but use it to create rea...

The future of retail: Our predictions →

Author: Indicia Worldwide team 18 October 2018

Retail is facing unprecedented change, and physical stores have their work cut out to stay afloat. We predict what we think will take retail by storm in the com...