Mood marketing is the new kid on the block, but some of the world’s biggest brands are already trying it out. Here we profile eight brands that have got in the ...
Four key take-outs from ProcureCon Marketing 2018 →
Author: Yves Rogivue30 November 2018
As the sun sets on ProcureCon Marketing 2018, our Global CEO Yves Rogivue argues that the big talking points from the event call for new approaches to agencies,...
An ‘electrifying’ night… →
Author: Andy Penfold30 November 2018
Our September event was a great chance to discover some of the ways we’re helping our clients win at marketing – while enjoying some drinks, nibbles and chat wi...
Nike’s new flagship store in New York: Is this the future? →
Author: Steve Lister20 November 2018
Sports giant Nike has built a new shop in NYC that’s queue-free and phone-led – it’s barely like shopping at all. Our Head of Retail Performance Steve Lister ca...
5 data principles every marketer needs to understand →
Author: Steve Lowell07 November 2018
Why understanding data is essential in modern marketing – and what you need to know…
Why you need to embrace smart segmentation →
Author: Indicia Worldwide team06 November 2018
You probably have more customer data building up than ever before. But do you know what to do with it? Here's how not to drown in data, but use it to create rea...
The future of retail: Our predictions →
Author: Indicia Worldwide team18 October 2018
Retail is facing unprecedented change, and physical stores have their work cut out to stay afloat. We predict what we think will take retail by storm in the com...
AR, VR, MR – how brands can play with new realities →
Author: Indicia Worldwide team16 October 2018
What’s your reality – plain, augmented, virtual, or mixed? Our Digital Director Andy Hawkes talks through alternate realities and what they’re good for…
What can we learn from Amazon? →
Author: Indicia Worldwide team28 September 2018
The online behemoth, now a trillion-dollar business, succeeds in being a consumer’s dream and a deeply unpopular business at the same time. But what can we lear...
5 retail lessons from Thread.com: Converting the bored shopper →
Author: Andy Penfold28 September 2018
How do you cut through the boredom some men feel when shopping for clothes? For our Head of Marketing Andy Penfold, personal shopping site Thread.com has a few ...
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