Stories | Indicia (11)

The beauty of imperfection: What marketers can learn from Wabi-sabi →

Author: Tom Hurrell 18 June 2018

In ad land, we usually strive for perfection. We want to choose the perfect words, the perfect image, the perfect placement: everything working in harmony.But w...

Always-on marketing – all you need to know →

Author: Tom Hurrell 15 June 2018

An always-on marketing strategy is becoming increasingly important for brands as consumer demands shift towards multi-channel experiences. We explore the opport...

The importance of staying flexible →

Author: Indicia Worldwide team 14 June 2018

Never do this. Always do that. Why do marketers deal in absolutes? We report on a talk from Cindy Gallop all about being flexible in our approaches

How to tread the line between CSR and falling off the bandwagon →

Author: Indicia Worldwide team 14 June 2018

Brands love get involved with the big news of the moment. But what are the opportunities and risks of jumping into the next bandwagon?

Apple wants you to reduce your screentime… but do you? →

Author: Indicia Worldwide team 08 June 2018

Following Google's lead, Apple has released digital wellbeing tools to help people reduce screentime. Given the consumer's relentless use of mobile, will it wor...

Five brilliant examples of experiential retail →

Author: Indicia Worldwide team 08 June 2018

The rise of online shopping in the last few years has forced bricks and mortar stores to become more innovative. A few retailers have set the stage for experien...

How shoppers have changed – and how you can keep them with your brand →

Author: Josie Carnaby 04 June 2018

Consumer shopping habits have changed dramatically over the last few years. We explore how younger shoppers are changing the retail environment...

Will ads created by AI all look the same? →

Author: Indicia Worldwide team 25 May 2018

If an A.I. machine can optimise an ad to an almost infinite degree, does this mean all ads will end up looking the same? There can only be one ‘best’, right? We...

What now? Four predictions for after GDPR day →

Author: Steve Lowell 25 May 2018

Steve Lowell, Indicia’s Director of Insight and Data, offers four predictions as the GDPR dust settles…

Retailers need performance in an ever-changing industry →

Author: Steve Lister 25 May 2018

What does performance mean in the retail environment? Our Head of Retail Performance Steve Lister talks through the concept…

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