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Knowledge sharing

How to tread the line between CSR and falling off the bandwagon

Author: Indicia Worldwide team 14 June 2018

Brands love get involved with the big news of the moment. But what are the opportunities and risks of jumping into the next bandwagon?

Apple wants you to reduce your screentime… but do you?

Author: Indicia Worldwide team 08 June 2018

Following Google's lead, Apple has released digital wellbeing tools to help people reduce screentime. Given the consumer's relentless use of mobile, will it wor...

Five brilliant examples of experiential retail

Author: Indicia Worldwide team 08 June 2018

The rise of online shopping in the last few years has forced bricks and mortar stores to become more innovative. A few retailers have set the stage for experien...

How shoppers have changed – and how you can keep them with your brand

Author: Josie Carnaby 04 June 2018

Consumer shopping habits have changed dramatically over the last few years. We explore how younger shoppers are changing the retail environment...

Will ads created by AI all look the same?

Author: Indicia Worldwide team 25 May 2018

If an A.I. machine can optimise an ad to an almost infinite degree, does this mean all ads will end up looking the same? There can only be one ‘best’, right? We...

What now? Four predictions for after GDPR day

Author: Steve Lowell 25 May 2018

Steve Lowell, Indicia’s Director of Insight and Data, offers four predictions as the GDPR dust settles…

Retailers need performance in an ever-changing industry

Author: Steve Lister 25 May 2018

What does performance mean in the retail environment? Our Head of Retail Performance Steve Lister talks through the concept…

Five key skills marketers need in our ‘never normal’ world

Author: Indicia Worldwide team 18 May 2018

With shifts in consumer preferences and constant emergence of new marketing channels, there are a range of skills marketers need to be successful...

Digital disruption: A blessing not a curse for broadcasters

Author: Indicia Worldwide team 12 April 2018

Our Commercial Director Ryan Shannon on why digital disruption should be embraced, not feared

Efficient and effective – fixing the broken agency model

Author: Andy Penfold 11 February 2018

Recent research from ISBA has found that nearly two thirds of advertisers are shifting towards stronger relationships with fewer suppliers, favouring agencies w...

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