Stories | Indicia (10)

What does Alibaba’s A.I. Copywriter mean for you? →

Author: Indicia Worldwide team 18 July 2018

Chinese e-commerce giant Alibaba launched an artificial intelligence (AI) tool that can produce up to 20,000 lines of copy every second. What does this mean for...

The real winners of the World Cup →

Author: Tom Hurrell 12 July 2018

As England recovers from last night’s heartbreak, we salute a team that overperformed – and take a look at some of the big marketing winners of the World Cup…

5 brain hacks to catch your customers’ attention →

Author: Ben Whitley 05 July 2018

In this high-speed digital age, life moves fast. It’s undeniable that technology has impacted the way we build brands.So as attention spans shorten and competit...

Ten years in retail: then and now →

Author: Indicia Worldwide team 03 July 2018

It seems as though the past 10 years have flown by. But looking back, an awful lot has changed, especially in the hyper-competitive and ever-evolving retail env...

England’s World Cup: 52 years of hurt never stopped us streaming →

Author: Indicia Worldwide team 01 July 2018

Video referees have got a lot of press over the last couple of weeks of World Cup action, but we’re more interested in VoD than VAR.

How are YOU adapting to our age of uncertainty? →

Author: Andy Penfold 30 June 2018

It’s probably something that someone tries to claim every few years, but seriously – has the pace and scope of shifting sands ever seemed more complex than they...

The never normal world: Harry Kane collides with Blockchain →

Author: Indicia Worldwide team 28 June 2018

By Richard Norton, Indicia, Executive Creative Director, June 25th 2018

How to win at CRM post-GDPR →

Author: Steve Lowell 25 June 2018

As the GDPR dust settles, we got to the bottom of how GDPR will affect your CRM, how you can avoid the roadblocks and make GDPR work in your favour.

Measuring in-store marketing effectiveness – your questions answered →

Author: Indicia Worldwide team 25 June 2018

With the recent advances in technology and data, retailers are now able to optimise their in-store marketing. Here we help you understand how you can measure in...

The beauty of imperfection: What marketers can learn from Wabi-sabi →

Author: Tom Hurrell 18 June 2018

In ad land, we usually strive for perfection. We want to choose the perfect words, the perfect image, the perfect placement: everything working in harmony.But w...