--- title: Stories | Indicia (10) description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works. (10) --- [**](https://indicia.konicaminolta.com/blog/page/10#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") # Knowledge sharing ## Is honest advertising really what consumers want? → Author: Indicia Worldwide team 28 July 2018 Red blood, poignant poetry and unshaved legs. How honesty is changing advertising? ## Data Science in the real world → Author: Steve Lowell 27 July 2018 Storytelling isn’t necessarily a skill you’d associate with data scientists, but our Director of Insight and Data Steve Lowell says good data analysis isn’t jus... ## 6 ways the physical world is merging with the digital → Author: Indicia Worldwide team 23 July 2018 Phygital. Not heard of it? The OED hasn’t yet acknowledged it, but we bet our bottom dollar it will be under “P” very soon. It’s a portmanteau of “physical” and... ## A decade at the top: Apple’s App Store turns ten → Author: Indicia Worldwide team 23 July 2018 To celebrate the 10th anniversary of Apple’s App Store, we’ve created an infographic to show how it still leads the pack. ## What does Alibaba’s A.I. Copywriter mean for you? → Author: Indicia Worldwide team 18 July 2018 Chinese e-commerce giant Alibaba launched an artificial intelligence (AI) tool that can produce up to 20,000 lines of copy every second. What does this mean for... ## The real winners of the World Cup → Author: Tom Hurrell 12 July 2018 As England recovers from last night’s heartbreak, we salute a team that overperformed – and take a look at some of the big marketing winners of the World Cup… ## 5 brain hacks to catch your customers’ attention → Author: Ben Whitley 05 July 2018 In this high-speed digital age, life moves fast. It’s undeniable that technology has impacted the way we build brands.So as attention spans shorten and competit... ## Ten years in retail: then and now → Author: Indicia Worldwide team 03 July 2018 It seems as though the past 10 years have flown by. But looking back, an awful lot has changed, especially in the hyper-competitive and ever-evolving retail env... ## England’s World Cup: 52 years of hurt never stopped us streaming → Author: Indicia Worldwide team 01 July 2018 Video referees have got a lot of press over the last couple of weeks of World Cup action, but we’re more interested in VoD than VAR. ## How are YOU adapting to our age of uncertainty? → Author: Andy Penfold 30 June 2018 It’s probably something that someone tries to claim every few years, but seriously – has the pace and scope of shifting sands ever seemed more complex than they... [← Prev](https://indicia.konicaminolta.com/blog/page/9) [1](https://indicia.konicaminolta.com/blog/page/1) [...](https://indicia.konicaminolta.com/blog/page/5) [8](https://indicia.konicaminolta.com/blog/page/8) [9](https://indicia.konicaminolta.com/blog/page/9) [10](https://indicia.konicaminolta.com/blog/page/10) [11](https://indicia.konicaminolta.com/blog/page/11) [12](https://indicia.konicaminolta.com/blog/page/12) [Next →](https://indicia.konicaminolta.com/blog/page/11) ## Work with us? Get in touch to see how we can create new value for you [Contact](https://indicia.konicaminolta.com/contact) [![Vector (4)](https://indicia.konicaminolta.com/hs-fs/hubfs/2023%20New%20website%20prototype/Vector%20(4).png?width=82&height=41&name=Vector%20(4).png "Vector (4)")](https://indicia.konicaminolta.com) Follow us on:  [Instagram](https://www.instagram.com/indiciaworldwide/?hl=en)    [LinkedIn](https://www.linkedin.com/company/indicia_2)    [YouTube](https://www.youtube.com/channel/UCBVjp4RG6-8U_pt8hG5QARQ) [Terms of use](https://indicia.konicaminolta.com/legal/terms-of-use)  [Privacy policy](https://indicia.konicaminolta.com/legal/privacy-policy)  [Cookie statement](https://indicia.konicaminolta.com/legal/cookie-statement)  [Modern slavery statement](https://indicia.konicaminolta.com/hubfs/Modern-Slavery-Statement_2025.pdf)  [Tax strategy](https://indicia.konicaminolta.com/legal/tax-strategy) Copyright ©2025 Indicia Worldwide   ![Web_trio_450](https://indicia.konicaminolta.com/hs-fs/hubfs/Web_trio_450.png?width=1800&height=450&name=Web_trio_450.png "Web_trio_450") [↑ Top ](https://indicia.konicaminolta.com/blog/page/10#) ![](https://px.ads.linkedin.com/collect/?pid=2784153&fmt=gif)