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Knowledge sharing

How are YOU adapting to our age of uncertainty?

Author: Andy Penfold 30 June 2018

It’s probably something that someone tries to claim every few years, but seriously – has the pace and scope of shifting sands ever seemed more complex than they...

The never normal world: Harry Kane collides with Blockchain

Author: Indicia Worldwide team 28 June 2018

By Richard Norton, Indicia, Executive Creative Director, June 25th 2018

How to win at CRM post-GDPR

Author: Steve Lowell 25 June 2018

As the GDPR dust settles, we got to the bottom of how GDPR will affect your CRM, how you can avoid the roadblocks and make GDPR work in your favour.

Measuring in-store marketing effectiveness – your questions answered

Author: Indicia Worldwide team 25 June 2018

With the recent advances in technology and data, retailers are now able to optimise their in-store marketing. Here we help you understand how you can measure in...

The beauty of imperfection: What marketers can learn from Wabi-sabi

Author: Tom Hurrell 18 June 2018

In ad land, we usually strive for perfection. We want to choose the perfect words, the perfect image, the perfect placement: everything working in harmony.But w...

Always-on marketing – all you need to know

Author: Tom Hurrell 15 June 2018

An always-on marketing strategy is becoming increasingly important for brands as consumer demands shift towards multi-channel experiences. We explore the opport...

The importance of staying flexible

Author: Indicia Worldwide team 14 June 2018

Never do this. Always do that. Why do marketers deal in absolutes? We report on a talk from Cindy Gallop all about being flexible in our approaches

How to tread the line between CSR and falling off the bandwagon

Author: Indicia Worldwide team 14 June 2018

Brands love get involved with the big news of the moment. But what are the opportunities and risks of jumping into the next bandwagon?

Apple wants you to reduce your screentime… but do you?

Author: Indicia Worldwide team 08 June 2018

Following Google's lead, Apple has released digital wellbeing tools to help people reduce screentime. Given the consumer's relentless use of mobile, will it wor...

Five brilliant examples of experiential retail

Author: Indicia Worldwide team 08 June 2018

The rise of online shopping in the last few years has forced bricks and mortar stores to become more innovative. A few retailers have set the stage for experien...

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