Knowledge sharing

I buy, therefore I am: exploring consumer authenticity →

What is consumer authenticity and what does it mean for marketers?

5 ways we help brands go greener →

Consumers increasingly care about the environment, so sustainability has become an important consideration in modern marketing. Here’s how brands can integrate ...

5 tips to supercharge your sustainability credentials →

Is email a spent force in marketing? →

Why email will never go out of style – and why greater data sophistication means you can do to more to make sure your email strategy gets results…

Top Trends of 2019, and what they mean for your brand →

Glamorised dystopia, redirected narrative and travelling hotels, we look at the consumer trends of 2019…

CIM Marketing Excellence Awards gives Dacia Way a nomination →

Our brand building digital campaign, featuring a 1970s smash hit tune, has got a bit of awards buzz…

Gillette cuts in on the new gender politics →

The best a man can be… Our Digital and Data Operations Analyst James Hazell explores how Gillette tweaked its message for a ‘woke’ world

CES 2019: What does IoT, 5G and voice mean for marketing? →

With the Consumer Electronics Show in Las Vegas over for another year, we pick out the big trends that marketers and consumers alike will be mulling over in the...

Christmas debrief: how did the high street fare? →

With the holiday shopping season done for another year, we assess the aftermath – and find glimmers of hope for brands that understand the new retail landscape…

Keeping it real – why printed marketing still resonates →

In a world where young people have been raised in a digital-first, media-saturated world, it’s easy to assume that digital is the only way to engage with them.