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Knowledge sharing

Indicia Worldwide: a new, better normal for KMMS and Indicia

Author: Yves Rogivue 21 May 2020

A new brand identity for KMMS and Indicia, and a radical new way to buy marketing services – Indicia Worldwide has landed…

10 tips for running a successful integrated marketing campaign

Author: Tsuey Lee 18 May 2020

In a world of channel fragmentation and dwindling budgets, integrated marketing is tough. Here's how to get on top of it and connect to consumers on their terms...

Brands that win during a recession

Author: Indicia Worldwide team 15 April 2020

Why marketing shouldn't be the first budget to face the axe in tough economic times. Download our free report now…

Inside Knowledge – Episode 4: Moving beyond discounting

Author: Steve Lister 04 March 2020

How to beat the discounters without destroying your margins

Inside Knowledge – Episode 3: How to be profitably green in retail

Author: Steve Lister 12 February 2020

How to get your retail business to be both profitable and sustainable

Inside Knowledge – Episode 2: The changing face of retail

Author: Steve Lister 28 January 2020

The retail landscape is changing at a remarkable speed, and with it comes big challenges but also some opportunities…

Inside Knowledge – Episode 1: What’s in store for 2020…

Author: Steve Lister 27 January 2020

From a focus on sustainability to data driven retail, explore three big trends in retail this year

Why customer-centricity is the missing link for auto brands

Author: Indicia Worldwide team 06 November 2019

An influx of new players in the automotive market operating with the agility of tech start-ups are turning consumers’ heads. So, how do you turn them back? Here...

Why data and media agencies should collaborate

Author: Maria Simao 25 September 2019

In a data-rich and technology-intensive environment, marketing is becoming increasingly complex. It’s almost impossible for one brand or agency to be an expert ...

How to win with 1 to 1 social

Author: Indicia Worldwide team 11 September 2019

The explosion of social media marketing makes attribution back to a single channel harder than ever. How do you get closer to your customers on social with the ...

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