Knowledge sharing

How to tap into the subconscious processes behind impulse buying

Author: Steve Lister 13 December 2018

It’s tempting to believe that us marketers wield influence over every choice a consumer ever makes. But the truth is, as many as 70% of these decisions are made...

8 brands marketing to moods

Author: Indicia Worldwide team 06 December 2018

Mood marketing is the new kid on the block, but some of the world’s biggest brands are already trying it out. Here we profile eight brands that have got in the ...

Four key take-outs from ProcureCon Marketing 2018

Author: Yves Rogivue 30 November 2018

  As the sun sets on ProcureCon Marketing 2018, our Global CEO Yves Rogivue argues that the big talking points from the event call for new approaches to agencie...

An ‘electrifying’ night…

Author: Andy Penfold 30 November 2018

Our September event was a great chance to discover some of the ways we’re helping our clients win at marketing – while enjoying some drinks, nibbles and chat wi...

Nike’s new flagship store in New York: Is this the future?

Author: Steve Lister 20 November 2018

Sports giant Nike has built a new shop in NYC that’s queue-free and phone-led – it’s barely like shopping at all. Our Head of Retail Performance Steve Lister ca...

5 data principles every marketer needs to understand

Author: Steve Lowell 07 November 2018

Why understanding data is essential in modern marketing – and what you need to know…

Why you need to embrace smart segmentation

Author: Indicia Worldwide team 06 November 2018

You probably have more customer data building up than ever before. But do you know what to do with it? Here's how not to drown in data, but use it to create rea...

The future of retail: Our predictions

Author: Indicia Worldwide team 18 October 2018

Retail is facing unprecedented change, and physical stores have their work cut out to stay afloat. We predict what we think will take retail by storm in the com...

AR, VR, MR – how brands can play with new realities

Author: Indicia Worldwide team 16 October 2018

What’s your reality – plain, augmented, virtual, or mixed? Our Digital Director Andy Hawkes talks through alternate realities and what they’re good for…

What can we learn from Amazon?

Author: Indicia Worldwide team 28 September 2018

The online behemoth, now a trillion-dollar business, succeeds in being a consumer’s dream and a deeply unpopular business at the same time. But what can we lear...

Work with us?

Get in touch to see how we can create new value for you

Contact