10 tips for running a successful integrated marketing campaign →
Author: Tsuey Lee18 May 2020
In a world of channel fragmentation and dwindling budgets, integrated marketing is tough. Here's how to get on top of it and connect to consumers on their terms...
Brands that win during a recession →
Author: Indicia Worldwide team15 April 2020
Why marketing shouldn't be the first budget to face the axe in tough economic times. Download our free report now…
How to beat the discounters without destroying your margins
Inside Knowledge – Episode 3: How to be profitably green in retail →
Author: Steve Lister12 February 2020
How to get your retail business to be both profitable and sustainable
Inside Knowledge – Episode 2: The changing face of retail →
Author: Steve Lister28 January 2020
The retail landscape is changing at a remarkable speed, and with it comes big challenges but also some opportunities…
Inside Knowledge – Episode 1: What’s in store for 2020… →
Author: Steve Lister27 January 2020
From a focus on sustainability to data driven retail, explore three big trends in retail this year
Why customer-centricity is the missing link for auto brands →
Author: Indicia Worldwide team06 November 2019
An influx of new players in the automotive market operating with the agility of tech start-ups are turning consumers’ heads. So, how do you turn them back? Here...
Why data and media agencies should collaborate →
Author: Maria Simao25 September 2019
In a data-rich and technology-intensive environment, marketing is becoming increasingly complex. It’s almost impossible for one brand or agency to be an expert ...
How to win with 1 to 1 social →
Author: Indicia Worldwide team11 September 2019
The explosion of social media marketing makes attribution back to a single channel harder than ever. How do you get closer to your customers on social with the ...
Keeping the love alive… →
Author: Sam Castillo27 August 2019
ITV’s Love Island has lured audiences night after night. You could say it’s a love magnet. But like most holiday romances, viewer engagement tends to fizzle out...
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