Knowledge sharing

Why data and media agencies should collaborate

Author: Maria Simao 25 September 2019

In a data-rich and technology-intensive environment, marketing is becoming increasingly complex. It’s almost impossible for one brand or agency to be an expert ...

How to win with 1 to 1 social

Author: Indicia Worldwide team 11 September 2019

The explosion of social media marketing makes attribution back to a single channel harder than ever. How do you get closer to your customers on social with the ...

Keeping the love alive…

Author: Sam Castillo 27 August 2019

ITV’s Love Island has lured audiences night after night. You could say it’s a love magnet. But like most holiday romances, viewer engagement tends to fizzle out...

Why a Whole Brain Approach creates truly transformative marketing

Author: Genevieve Flintham 04 July 2019

There’s a worrying disconnect between data and creative across the marketing profession. But as Indicia’s Head of Insight and Data Strategy Genevieve Flintham r...

Introducing iD – a better way to make better business decisions

Author: Tom Hurrell 24 May 2019

With more data than ever at your disposal, deciding what to do with it has never been more challenging. Sound familiar? Find out how iD can help you make better...

I buy, therefore I am: exploring consumer authenticity

Author: Indicia Worldwide team 14 March 2019

What is consumer authenticity and what does it mean for marketers?

5 ways we help brands go greener

Author: Maria Simao 28 February 2019

Consumers increasingly care about the environment, so sustainability has become an important consideration in modern marketing. Here’s how brands can integrate ...

5 tips to supercharge your sustainability credentials

Author: Steve Lister 28 February 2019

Is email a spent force in marketing?

Author: Indicia Worldwide team 05 February 2019

Why email will never go out of style – and why greater data sophistication means you can do to more to make sure your email strategy gets results…

Top Trends of 2019, and what they mean for your brand

Author: Josie Carnaby 30 January 2019

Glamorised dystopia, redirected narrative and travelling hotels, we look at the consumer trends of 2019…

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