If marketing is about people, what about the people who do the marketing?
Why I’ve banned the term ‘added value’ →
Author: Indicia Worldwide team24 June 2020
The creation of value can’t be an optional extra when agencies deal with brands – value is the purpose of any agency service
Advertising can change anything, but can it change itself? →
Author: Indicia Worldwide team24 June 2020
Marketing doesn't exist without brands, so why are creatives so dismissive of their clients' needs? Our Global ECD argues for a new focus in creative services…
Three things I’ve learned about modern marketing from CMOs →
Author: Yves Rogivue24 June 2020
Creating new value in the marketing space isn’t easy. But listening to the most senior client-side marketers, it’s clearer to me what’s needed: a new agency mod...
What is print management? →
Author: Indicia Worldwide team18 June 2020
Why do brands need a print management partner and what benefits does it bring? Let our expert explain…
Data driven marketing success stories →
Author: Katherine Brand03 June 2020
5 amazing examples of data-driven marketing getting impressive results…
Checking the temperature on the shift towards digital →
Author: Indicia Worldwide team02 June 2020
Lockdown has accelerated trends in digital that were already in motion. The data from our latest webinar shows just how important it is for brands to embrace da...
What is a single customer view and why do I need one? →
Author: Katherine Brand28 May 2020
A single customer view (SCV) makes data and marketing the beating heart of a business – and moves you towards real customer centricity
Indicia Worldwide: a new, better normal for KMMS and Indicia →
Author: Yves Rogivue21 May 2020
A new brand identity for KMMS and Indicia, and a radical new way to buy marketing services – Indicia Worldwide has landed…
10 tips for running a successful integrated marketing campaign →
Author: Tsuey Lee18 May 2020
In a world of channel fragmentation and dwindling budgets, integrated marketing is tough. Here's how to get on top of it and connect to consumers on their terms...
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