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Knowledge sharing

Advertising can change anything, but can it change itself?

Author: Indicia Worldwide team 24 June 2020

Marketing doesn't exist without brands, so why are creatives so dismissive of their clients' needs? Our Global ECD argues for a new focus in creative services…

Three things I’ve learned about modern marketing from CMOs

Author: Yves Rogivue 24 June 2020

Creating new value in the marketing space isn’t easy. But listening to the most senior client-side marketers, it’s clearer to me what’s needed: a new agency mod...

What is print management?

Author: Indicia Worldwide team 18 June 2020

Why do brands need a print management partner and what benefits does it bring? Let our expert explain…

Data driven marketing success stories

Author: Katherine Brand 03 June 2020

5 amazing examples of data-driven marketing getting impressive results…

Checking the temperature on the shift towards digital

Author: Indicia Worldwide team 02 June 2020

Lockdown has accelerated trends in digital that were already in motion. The data from our latest webinar shows just how important it is for brands to embrace da...

What is a single customer view and why do I need one?

Author: Katherine Brand 28 May 2020

A single customer view (SCV) makes data and marketing the beating heart of a business – and moves you towards real customer centricity

Indicia Worldwide: a new, better normal for KMMS and Indicia

Author: Yves Rogivue 21 May 2020

A new brand identity for KMMS and Indicia, and a radical new way to buy marketing services – Indicia Worldwide has landed…

10 tips for running a successful integrated marketing campaign

Author: Tsuey Lee 18 May 2020

In a world of channel fragmentation and dwindling budgets, integrated marketing is tough. Here's how to get on top of it and connect to consumers on their terms...

Brands that win during a recession

Author: Indicia Worldwide team 15 April 2020

Why marketing shouldn't be the first budget to face the axe in tough economic times. Download our free report now…

Inside Knowledge – Episode 4: Moving beyond discounting

Author: Steve Lister 04 March 2020

How to beat the discounters without destroying your margins

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