--- title: Stories | Indicia (5) description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works. (5) --- [**](https://indicia.konicaminolta.com/blog/page/5#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") # Knowledge sharing ## Explore marketing’s tensions – you’ll find potential for new value → Author: Indicia Worldwide team 24 June 2020 Understanding marketing’s evolving landscape can help your brand drive efficiency and performance ## Turning new normal into new value → Author: Harris Atkins 24 June 2020 How you can emerge stronger in the post-pandemic world ## Find your groove with analytics → Author: Steve Lowell 24 June 2020 Less flower power and more brain power – why the 70s science of analytics is coming back full circle ## What happened to the marketer in marketing? → Author: Indicia Worldwide team 24 June 2020 If marketing is about people, what about the people who do the marketing? ## Why I’ve banned the term ‘added value’ → Author: Indicia Worldwide team 24 June 2020 The creation of value can’t be an optional extra when agencies deal with brands – value is the purpose of any agency service ## Advertising can change anything, but can it change itself? → Author: Indicia Worldwide team 24 June 2020 Marketing doesn't exist without brands, so why are creatives so dismissive of their clients' needs? Our Global ECD argues for a new focus in creative services… ## Three things I’ve learned about modern marketing from CMOs → Author: Yves Rogivue 24 June 2020 Creating new value in the marketing space isn’t easy. But listening to the most senior client-side marketers, it’s clearer to me what’s needed: a new agency mod... ## What is print management? → Author: Indicia Worldwide team 18 June 2020 Why do brands need a print management partner and what benefits does it bring? Let our expert explain… ## Data driven marketing success stories → Author: Katherine Brand 03 June 2020 5 amazing examples of data-driven marketing getting impressive results… ## Checking the temperature on the shift towards digital → Author: Indicia Worldwide team 02 June 2020 Lockdown has accelerated trends in digital that were already in motion. The data from our latest webinar shows just how important it is for brands to embrace da... [← Prev](https://indicia.konicaminolta.com/blog/page/4) [1](https://indicia.konicaminolta.com/blog/page/1) [...](https://indicia.konicaminolta.com/blog/page/1) [3](https://indicia.konicaminolta.com/blog/page/3) [4](https://indicia.konicaminolta.com/blog/page/4) [5](https://indicia.konicaminolta.com/blog/page/5) [6](https://indicia.konicaminolta.com/blog/page/6) [7](https://indicia.konicaminolta.com/blog/page/7) [...](https://indicia.konicaminolta.com/blog/page/10) [12](https://indicia.konicaminolta.com/blog/page/12) [Next →](https://indicia.konicaminolta.com/blog/page/6) ## Work with us? Get in touch to see how we can create new value for you [Contact](https://indicia.konicaminolta.com/contact) [![Vector (4)](https://indicia.konicaminolta.com/hs-fs/hubfs/2023%20New%20website%20prototype/Vector%20(4).png?width=82&height=41&name=Vector%20(4).png "Vector (4)")](https://indicia.konicaminolta.com) Follow us on:  [Instagram](https://www.instagram.com/indiciaworldwide/?hl=en)    [LinkedIn](https://www.linkedin.com/company/indicia_2)    [YouTube](https://www.youtube.com/channel/UCBVjp4RG6-8U_pt8hG5QARQ) [Terms of use](https://indicia.konicaminolta.com/legal/terms-of-use)  [Privacy policy](https://indicia.konicaminolta.com/legal/privacy-policy)  [Cookie statement](https://indicia.konicaminolta.com/legal/cookie-statement)  [Modern slavery statement](https://indicia.konicaminolta.com/hubfs/Modern-Slavery-Statement_2025.pdf)  [Tax strategy](https://indicia.konicaminolta.com/legal/tax-strategy) Copyright ©2025 Indicia Worldwide   ![Web_trio_450](https://indicia.konicaminolta.com/hs-fs/hubfs/Web_trio_450.png?width=1800&height=450&name=Web_trio_450.png "Web_trio_450") [↑ Top ](https://indicia.konicaminolta.com/blog/page/5#) ![](https://px.ads.linkedin.com/collect/?pid=2784153&fmt=gif)