Knowledge sharing

Brands in the era of voice

Author: Indicia Worldwide team 17 August 2018

Are voice interface like Amazon Alexa or Google home going to “kill brand”?

Beware of the Phantom Brands

Author: Indicia Worldwide team 15 August 2018

With the rise of private label within the retail market we explore what it means for your brand…

Is bricks-and-mortar retail dead?

Author: Steve Lister 06 August 2018

The answer is no. But retailers must adapt to industry trends and take retail in new, customer-centric directions

Is honest advertising really what consumers want?

Author: Indicia Worldwide team 28 July 2018

Red blood, poignant poetry and unshaved legs. How honesty is changing advertising?

Data Science in the real world

Author: Steve Lowell 27 July 2018

Storytelling isn’t necessarily a skill you’d associate with data scientists, but our Director of Insight and Data Steve Lowell says good data analysis isn’t jus...

6 ways the physical world is merging with the digital

Author: Indicia Worldwide team 23 July 2018

Phygital. Not heard of it? The OED hasn’t yet acknowledged it, but we bet our bottom dollar it will be under “P” very soon. It’s a portmanteau of “physical” and...

A decade at the top: Apple’s App Store turns ten

Author: Indicia Worldwide team 23 July 2018

To celebrate the 10th anniversary of Apple’s App Store, we’ve created an infographic to show how it still leads the pack.

What does Alibaba’s A.I. Copywriter mean for you?

Author: Indicia Worldwide team 18 July 2018

Chinese e-commerce giant Alibaba launched an artificial intelligence (AI) tool that can produce up to 20,000 lines of copy every second. What does this mean for...

The real winners of the World Cup

Author: Tom Hurrell 12 July 2018

As England recovers from last night’s heartbreak, we salute a team that overperformed – and take a look at some of the big marketing winners of the World Cup…

5 brain hacks to catch your customers’ attention

Author: Ben Whitley 05 July 2018

In this high-speed digital age, life moves fast. It’s undeniable that technology has impacted the way we build brands.So as attention spans shorten and competit...

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