Knowledge sharing

Why customer-centricity is the missing link for auto brands →

An influx of new players in the automotive market operating with the agility of tech start-ups are turning consumers’ heads. So, how do you turn them back? Here...

Why data and media agencies should collaborate →

In a data-rich and technology-intensive environment, marketing is becoming increasingly complex. It’s almost impossible for one brand or agency to be an expert ...

How to win with 1 to 1 social →

The explosion of social media marketing makes attribution back to a single channel harder than ever. How do you get closer to your customers on social with the ...

Keeping the love alive… →

ITV’s Love Island has lured audiences night after night. You could say it’s a love magnet. But like most holiday romances, viewer engagement tends to fizzle out...

Our innovative approach reveals the ROI of your POS →

It’s now possible to track the incremental sales driven by your POS campaigns, as Indicia’s Director of Insight and Data Steve Lowell reveals…

Why a Whole Brain Approach creates truly transformative marketing →

There’s a worrying disconnect between data and creative across the marketing profession. But as Indicia’s Head of Insight and Data Strategy Genevieve Flintham r...

Introducing iD – a better way to make better business decisions →

With more data than ever at your disposal, deciding what to do with it has never been more challenging. Sound familiar? Find out how iD can help you make better...

I buy, therefore I am: exploring consumer authenticity →

What is consumer authenticity and what does it mean for marketers?

5 ways we help brands go greener →

Consumers increasingly care about the environment, so sustainability has become an important consideration in modern marketing. Here’s how brands can integrate ...

5 tips to supercharge your sustainability credentials →