6 questions retailers can answer with predictive analytics →
Author: Katherine Brand10 July 2020
How retailers can transform their marketing by leveraging predictive analytics techniques to solve business problems…
Getting started with predictive analytics →
Author: Katherine Brand10 July 2020
The ability to predict outcomes has a huge benefit to marketers. Here’s how predictive analytics can transform your marketing fortunes, and how to kick off…
Explore marketing’s tensions – you’ll find potential for new value →
Author: Indicia Worldwide team24 June 2020
Understanding marketing’s evolving landscape can help your brand drive efficiency and performance
Turning new normal into new value →
Author: Harris Atkins24 June 2020
How you can emerge stronger in the post-pandemic world
Why it’s time marketers throw out their supply chain soup →
Author: Alan Thorpe24 June 2020
Fragmented buying of marketing services doesn’t serve the best interests of your brand. There’s a smarter way…
Find your groove with analytics →
Author: Steve Lowell24 June 2020
Less flower power and more brain power – why the 70s science of analytics is coming back full circle
What happened to the marketer in marketing? →
Author: Indicia Worldwide team24 June 2020
If marketing is about people, what about the people who do the marketing?
Why I’ve banned the term ‘added value’ →
Author: Indicia Worldwide team24 June 2020
The creation of value can’t be an optional extra when agencies deal with brands – value is the purpose of any agency service
Advertising can change anything, but can it change itself? →
Author: Indicia Worldwide team24 June 2020
Marketing doesn't exist without brands, so why are creatives so dismissive of their clients' needs? Our Global ECD argues for a new focus in creative services…
Three things I’ve learned about modern marketing from CMOs →
Author: Yves Rogivue24 June 2020
Creating new value in the marketing space isn’t easy. But listening to the most senior client-side marketers, it’s clearer to me what’s needed: a new agency mod...
