Knowledge sharing

Introducing iD – a better way to make better business decisions

Author: Tom Hurrell 24 May 2019

With more data than ever at your disposal, deciding what to do with it has never been more challenging. Sound familiar? Then read on to find out how iD can help...

I buy, therefore I am: exploring consumer authenticity

Author: Creative team 14 March 2019

What is consumer authenticity and what does it mean for marketers? In the people, we trust The expansive and expanding nexus of information that’s shared throug...

5 ways we help brands go greener

Author: Andy Penfold 28 February 2019

Consumers increasingly care about the environment, so sustainability has become an important consideration in modern marketing. Here’s how brands can integrate ...

5 tips to supercharge your sustainability credentials

Author: Steve Lister 28 February 2019

Sustainability is a central tenet of success in modern business. Our head of sustainability and innovation, Steve Lister, has five recommendations to help brand...

Is email a spent force in marketing?

Author: Alex Burrett 05 February 2019

Why email will never go out of style – and why greater data sophistication means you can do to more to make sure your email strategy gets results… Email marketi...

Top Trends of 2019, and what they mean for your brand

Author: Josie Carnaby 30 January 2019

Glamorised dystopia, redirected narrative and travelling hotels, we look at the consumer trends of 2019…   Out with the traditional and in with the Instagrammab...

CIM Marketing Excellence Awards gives Dacia Way a nomination

Author: Andy Penfold 22 January 2019

Our brand building digital campaign, featuring a 1970s smash hit tune, has got a bit of awards buzz… We’re delighted to reveal that we’ve got a nod at the CIM M...

Gillette cuts in on the new gender politics

Author: James Hazell 18 January 2019

The best a man can be… Our Digital and Data Operations Analyst James Hazell explores how Gillette tweaked its message for a ‘woke’ world Nike’s campaign with NF...

CES 2019: What does IoT, 5G and voice mean for marketing?

Author: William Anderson 17 January 2019

With the Consumer Electronics Show in Las Vegas over for another year, we pick out the big trends that marketers and consumers alike will be mulling over in the...

Christmas debrief: how did the high street fare?

Author: Lucy Harrison 08 January 2019

With the holiday shopping season done for another year, we assess the aftermath – and find glimmers of hope for brands that understand the new retail landscape…...

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