--- title: Stories | Indicia (2) description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works. (2) --- [**](https://indicia.konicaminolta.com/blog/page/2#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") # Knowledge sharing ## Why your martech doesn’t work (and how to reboot your approach) → Author: Morag Lamond 25 August 2022 Marketing technology enables incredibly sophisticated ways of working and routes to market… so why doesn’t it work? We explore how decision makers can deliver r... ## Trust in challenging times: Building brand loyalty amid uncertainty → Author: Jet Darisan 04 August 2022 Get the lowdown on understanding your consumers and their preferences – to be the trusted brand they need in times of crisis. ## 3 Steps to Achieving Personalisation at Scale → Author: Natasha Willmott 21 July 2022 Client Partner Tash Willmott talks to ITV's Oliver Fisher, about generating consumer centric marketing on a global level. ## 5 ways to be a better LGBTQ+ ally this Pride month (and always) → Author: Rosie Mussen 30 June 2022 How to create an inclusive work environment where everyone can be themselves. ## Reigniting a passion for print with a B2B campaign like no other → Author: Tristan Pride 26 May 2022 How we're starting a print revolution with Konica Minolta. ## Optimizing Customer Experience → Author: Harris Atkins 20 January 2022 Harris Atkins, CEO North America on how data helps brands and retailers deliver a better consumer experience. ## Rising to the challenges brands are facing trying to gain mind and market share in APAC → Author: Gary Yip 02 December 2021 How data, tech and creative take centre stage in cutting through in a saturated APAC market ## The Changing Retail Space → Author: Nil Patel 09 November 2021 Understanding in-store consumer behaviour to drive digital and physical growth. ## Why retailers have to embrace next-gen POS to entice shoppers online and in-store → Author: Jacques Erasmus 04 November 2021 Reimagining the future of retail means positioning next-gen POS at the heart of the customer experience. ## Redefining Customer Experiences → Author: Nil Patel 28 October 2021 How brands and retailers are using data to prioritise consumer experiences and stay ahead of the game. [← Prev](https://indicia.konicaminolta.com/blog/page/1) [1](https://indicia.konicaminolta.com/blog/page/1) [2](https://indicia.konicaminolta.com/blog/page/2) [3](https://indicia.konicaminolta.com/blog/page/3) [4](https://indicia.konicaminolta.com/blog/page/4) [5](https://indicia.konicaminolta.com/blog/page/5) [...](https://indicia.konicaminolta.com/blog/page/7) [12](https://indicia.konicaminolta.com/blog/page/12) [Next →](https://indicia.konicaminolta.com/blog/page/3) ## Work with us? Get in touch to see how we can create new value for you [Contact](https://indicia.konicaminolta.com/contact) [![Vector (4)](https://indicia.konicaminolta.com/hs-fs/hubfs/2023%20New%20website%20prototype/Vector%20(4).png?width=82&height=41&name=Vector%20(4).png "Vector (4)")](https://indicia.konicaminolta.com) Follow us on:  [Instagram](https://www.instagram.com/indiciaworldwide/?hl=en)    [LinkedIn](https://www.linkedin.com/company/indicia_2)    [YouTube](https://www.youtube.com/channel/UCBVjp4RG6-8U_pt8hG5QARQ) [Terms of use](https://indicia.konicaminolta.com/legal/terms-of-use)  [Privacy policy](https://indicia.konicaminolta.com/legal/privacy-policy)  [Cookie statement](https://indicia.konicaminolta.com/legal/cookie-statement)  [Modern slavery statement](https://indicia.konicaminolta.com/hubfs/Modern-Slavery-Statement_2025.pdf)  [Tax strategy](https://indicia.konicaminolta.com/legal/tax-strategy) Copyright ©2025 Indicia Worldwide   ![Web_trio_450](https://indicia.konicaminolta.com/hs-fs/hubfs/Web_trio_450.png?width=1800&height=450&name=Web_trio_450.png "Web_trio_450") [↑ Top ](https://indicia.konicaminolta.com/blog/page/2#) ![](https://px.ads.linkedin.com/collect/?pid=2784153&fmt=gif)