Knowledge sharing

6 questions retailers can answer with predictive analytics

Author: Katherine Brand 10 July 2020

How retailers can transform their marketing by leveraging predictive analytics techniques to solve business problems…

Getting started with predictive analytics

Author: Katherine Brand 10 July 2020

The ability to predict outcomes has a huge benefit to marketers. Here’s how predictive analytics can transform your marketing fortunes, and how to kick off…

Explore marketing’s tensions – you’ll find potential for new value

Author: Indicia Worldwide team 24 June 2020

Understanding marketing’s evolving landscape can help your brand drive efficiency and performance

Turning new normal into new value

Author: Harris Atkins 24 June 2020

How you can emerge stronger in the post-pandemic world

Why it’s time marketers throw out their supply chain soup

Author: Alan Thorpe 24 June 2020

Fragmented buying of marketing services doesn’t serve the best interests of your brand. There’s a smarter way…

Find your groove with analytics

Author: Steve Lowell 24 June 2020

Less flower power and more brain power – why the 70s science of analytics is coming back full circle

What happened to the marketer in marketing?

Author: Indicia Worldwide team 24 June 2020

If marketing is about people, what about the people who do the marketing?

Why I’ve banned the term ‘added value’

Author: Indicia Worldwide team 24 June 2020

The creation of value can’t be an optional extra when agencies deal with brands – value is the purpose of any agency service

Advertising can change anything, but can it change itself?

Author: Indicia Worldwide team 24 June 2020

Marketing doesn't exist without brands, so why are creatives so dismissive of their clients' needs? Our Global ECD argues for a new focus in creative services…

Three things I’ve learned about modern marketing from CMOs

Author: Yves Rogivue 24 June 2020

Creating new value in the marketing space isn’t easy. But listening to the most senior client-side marketers, it’s clearer to me what’s needed: a new agency mod...

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