Knowledge sharing

How AI-assisted shopping will shake up the retail landscape →

Key takeaways from Iterable Activate Summit 2025 →

AI is just the tip of the iceberg for marketers this year.

My prediction for 2025? Direct mail to make a comeback →

Don’t underestimate the power of having a physical letter or flier in your hand. Direct mail is especially effective in the face of digital fatigue – and can ev...

Brewing success in APAC: 5 insights from Oatly and Oatside's partnerships →

How strategic collaborations and local market innovation are driving beverage brands’ growth in the region

3 steps to improving the health of your CRM →

How to meet the increasing demand for personalized customer experiences

Four key takeaways from Iterable Activate Summit 2024 →

From personalized experiences to puppies!

Achieving sustainable ROI across the value chain →

How measurement, insight-led decisions and shared learnings are helping brands tackle sustainability challenges.

5 Benefits of a Consolidated MarTech Stack →

Our partners at Iterable share the latest benefits to consolidating your tech stack to help you work smarter, not harder.

Top tips for delivering marketing ROI when activating your brand at a live event →

Indicia Worldwide's Simon Andrews gives his lowdown on the brands that made a splash at Sydney's WorldPride/Mardi Gras, with differing levels of investment.

Can POS be a performance channel? We’re POSitive →

Time to solve the in-store predicament? Indicia Worldwide’s Hannah Wood has the details

Why your martech doesn’t work (and how to reboot your approach) →

Marketing technology enables incredibly sophisticated ways of working and routes to market… so why doesn’t it work? We explore how decision makers can deliver r...

Trust in challenging times: Building brand loyalty amid uncertainty →

Get the lowdown on understanding your consumers and their preferences – to be the trusted brand they need in times of crisis.

3 Steps to Achieving Personalisation at Scale →

Client Partner Tash Willmott talks to ITV's Oliver Fisher, about generating consumer centric marketing on a global level.

5 ways to be a better LGBTQ+ ally this Pride month (and always) →

How to create an inclusive work environment where everyone can be themselves.

Reigniting a passion for print with a B2B campaign like no other →

How we're starting a print revolution with Konica Minolta.

Optimizing Customer Experience →

Harris Atkins, CEO North America on how data helps brands and retailers deliver a better consumer experience.

Rising to the challenges brands are facing trying to gain mind and market share in APAC →

How data, tech and creative take centre stage in cutting through in a saturated APAC market

The Changing Retail Space →

Understanding in-store consumer behaviour to drive digital and physical growth.

Why retailers have to embrace next-gen POS to entice shoppers online and in-store →

Reimagining the future of retail means positioning next-gen POS at the heart of the customer experience.

Redefining Customer Experiences →

How brands and retailers are using data to prioritise consumer experiences and stay ahead of the game.

From Bollywood to the Sydney Opera House: Why market knowledge, sensitivity and agility are key to growth in APAC →

Understanding the complexities and diversities within the region means increased relevance and engagement for global brands.

Leveraging the 3 Cs to bring established niches into new spaces →

Collaboration, a challenger mentality and keen cultural perspectives in APAC.

Consumer Credit and Retail →

5 things you need to know about changes in consumer spending.

The A – Z of Data-Driven Customer Engagement and Marketing →

Do you know your analytics from your automation? Check out the many commonly used words tossed around in the data driven customer engagement and marketing field...

One ocean, one climate, one future: Getting sustainable marketing right →

Delivering sustainable, effective and efficient in-store marketing

A unique offering for extraordinary times →

Creating new value for our clients, across the marketer’s full remit.

The only thing constant in life is change →

So, what are today's brands doing to keep up?

How Sustainability is producing a world of success →

A brand-new look at how a brand’s identity is the natural by-product of a brand's behavior

How virtual experiences keep you connected to your customers →

and ahead of the industry curve

Why consumer centric retail marketing gets results (and how to do it) →

From in-store marketing to direct-to-consumer selling, brands have a range of new challenges to navigate in retail. Customer centric thinking is the thread that...

Why a route to D2C sales must be the top priority for brands →

Our October 2020 webinar laid bare the challenge brands face in rolling out a direct-to-consumer sales channel – and the importance of getting it right for 2021...

5 great ways to bring mobile experiences into retail →

Can technology revive retail post-COVID? Here are 5 ways retailers can embrace mobile to transform the shopping experience…

What does next-generation print management look like? →

Print will only thrive if print partners understand the new challenges marketing teams face, and augment their services with modern answers to tough questions

Leaner better faster marketing – download now →

How an alliance between procurement and marketing can transform your brand’s spending and drive stronger marketing performance. Download our free report now…

Is predictive analytics modelling still predictive? →

Will consumer lockdown habits become long-term habits? Exploring the future of predictive modelling, post-COVID…

How to use social media to boost in-store sales →

Seamlessly integrated social media can help drive sales in-store – here’s how to get it right…

Steps you can take to succeed in retail – download now →

How to take effective action to adapt to the new retail environment. Download our free report now…

How to deliver data-driven digital journeys across devices →

Personalised, joined up user experiences are the way to go for digital marketers – but it's hard to achieve. Here's how you do it…

6 questions retailers can answer with predictive analytics →

How retailers can transform their marketing by leveraging predictive analytics techniques to solve business problems…

Getting started with predictive analytics →

The ability to predict outcomes has a huge benefit to marketers. Here’s how predictive analytics can transform your marketing fortunes, and how to kick off…

Explore marketing’s tensions – you’ll find potential for new value →

Understanding marketing’s evolving landscape can help your brand drive efficiency and performance

Turning new normal into new value →

How you can emerge stronger in the post-pandemic world

Find your groove with analytics →

Less flower power and more brain power – why the 70s science of analytics is coming back full circle

What happened to the marketer in marketing? →

If marketing is about people, what about the people who do the marketing?

Why I’ve banned the term ‘added value’ →

The creation of value can’t be an optional extra when agencies deal with brands – value is the purpose of any agency service

Advertising can change anything, but can it change itself? →

Marketing doesn't exist without brands, so why are creatives so dismissive of their clients' needs? Our Global ECD argues for a new focus in creative services…

Three things I’ve learned about modern marketing from CMOs →

Creating new value in the marketing space isn’t easy. But listening to the most senior client-side marketers, it’s clearer to me what’s needed: a new agency mod...

What is print management? →

Why do brands need a print management partner and what benefits does it bring? Let our expert explain…

Data driven marketing success stories →

5 amazing examples of data-driven marketing getting impressive results…

Checking the temperature on the shift towards digital →

Lockdown has accelerated trends in digital that were already in motion. The data from our latest webinar shows just how important it is for brands to embrace da...

What is a single customer view and why do I need one? →

A single customer view (SCV) makes data and marketing the beating heart of a business – and moves you towards real customer centricity

Indicia Worldwide: a new, better normal for KMMS and Indicia →

A new brand identity for KMMS and Indicia, and a radical new way to buy marketing services – Indicia Worldwide has landed…

10 tips for running a successful integrated marketing campaign →

In a world of channel fragmentation and dwindling budgets, integrated marketing is tough. Here's how to get on top of it and connect to consumers on their terms...

Brands that win during a recession →

Why marketing shouldn't be the first budget to face the axe in tough economic times. Download our free report now…

Inside Knowledge – Episode 4: Moving beyond discounting →

How to beat the discounters without destroying your margins

Inside Knowledge – Episode 3: How to be profitably green in retail →

How to get your retail business to be both profitable and sustainable

Inside Knowledge – Episode 2: The changing face of retail →

The retail landscape is changing at a remarkable speed, and with it comes big challenges but also some opportunities…

Inside Knowledge – Episode 1: What’s in store for 2020… →

From a focus on sustainability to data driven retail, explore three big trends in retail this year

Why customer-centricity is the missing link for auto brands →

An influx of new players in the automotive market operating with the agility of tech start-ups are turning consumers’ heads. So, how do you turn them back? Here...

Why data and media agencies should collaborate →

In a data-rich and technology-intensive environment, marketing is becoming increasingly complex. It’s almost impossible for one brand or agency to be an expert ...

How to win with 1 to 1 social →

The explosion of social media marketing makes attribution back to a single channel harder than ever. How do you get closer to your customers on social with the ...

Keeping the love alive… →

ITV’s Love Island has lured audiences night after night. You could say it’s a love magnet. But like most holiday romances, viewer engagement tends to fizzle out...

Why a Whole Brain Approach creates truly transformative marketing →

There’s a worrying disconnect between data and creative across the marketing profession. But as Indicia’s Head of Insight and Data Strategy Genevieve Flintham r...

Introducing iD – a better way to make better business decisions →

With more data than ever at your disposal, deciding what to do with it has never been more challenging. Sound familiar? Find out how iD can help you make better...

I buy, therefore I am: exploring consumer authenticity →

What is consumer authenticity and what does it mean for marketers?

5 ways we help brands go greener →

Consumers increasingly care about the environment, so sustainability has become an important consideration in modern marketing. Here’s how brands can integrate ...

5 tips to supercharge your sustainability credentials →

Is email a spent force in marketing? →

Why email will never go out of style – and why greater data sophistication means you can do to more to make sure your email strategy gets results…

Top Trends of 2019, and what they mean for your brand →

Glamorised dystopia, redirected narrative and travelling hotels, we look at the consumer trends of 2019…

CIM Marketing Excellence Awards gives Dacia Way a nomination →

Our brand building digital campaign, featuring a 1970s smash hit tune, has got a bit of awards buzz…

Gillette cuts in on the new gender politics →

The best a man can be… Our Digital and Data Operations Analyst James Hazell explores how Gillette tweaked its message for a ‘woke’ world

CES 2019: What does IoT, 5G and voice mean for marketing? →

With the Consumer Electronics Show in Las Vegas over for another year, we pick out the big trends that marketers and consumers alike will be mulling over in the...

Christmas debrief: how did the high street fare? →

With the holiday shopping season done for another year, we assess the aftermath – and find glimmers of hope for brands that understand the new retail landscape…

Keeping it real – why printed marketing still resonates →

In a world where young people have been raised in a digital-first, media-saturated world, it’s easy to assume that digital is the only way to engage with them.

Happy Holidays from everyone at Indicia! →

Our global family got together to bring you this special festive message.

How to tap into the subconscious processes behind impulse buying →

It’s tempting to believe that us marketers wield influence over every choice a consumer ever makes. But the truth is, as many as 70% of these decisions are made...

8 brands marketing to moods →

Mood marketing is the new kid on the block, but some of the world’s biggest brands are already trying it out. Here we profile eight brands that have got in the ...

Four key take-outs from ProcureCon Marketing 2018 →

As the sun sets on ProcureCon Marketing 2018, our Global CEO Yves Rogivue argues that the big talking points from the event call for new approaches to agencies,...

An ‘electrifying’ night… →

Our September event was a great chance to discover some of the ways we’re helping our clients win at marketing – while enjoying some drinks, nibbles and chat wi...

Nike’s new flagship store in New York: Is this the future? →

Sports giant Nike has built a new shop in NYC that’s queue-free and phone-led – it’s barely like shopping at all. Our Head of Retail Performance Steve Lister ca...

5 data principles every marketer needs to understand →

Why understanding data is essential in modern marketing – and what you need to know…

Why you need to embrace smart segmentation →

You probably have more customer data building up than ever before. But do you know what to do with it? Here's how not to drown in data, but use it to create rea...

The future of retail: Our predictions →

Retail is facing unprecedented change, and physical stores have their work cut out to stay afloat. We predict what we think will take retail by storm in the com...

AR, VR, MR – how brands can play with new realities →

What’s your reality – plain, augmented, virtual, or mixed? Our Digital Director Andy Hawkes talks through alternate realities and what they’re good for…

What can we learn from Amazon? →

The online behemoth, now a trillion-dollar business, succeeds in being a consumer’s dream and a deeply unpopular business at the same time. But what can we lear...

5 retail lessons from Thread.com: Converting the bored shopper →

How do you cut through the boredom some men feel when shopping for clothes? For our Head of Marketing Andy Penfold, personal shopping site Thread.com has a few ...

Is Pick’n’Mix ready for a comeback? →

Bulk packaging systems are springing up in most major food stores across the country. This blog post explores the opportunity to use these systems to appeal tod...

Brands in the era of voice →

Are voice interface like Amazon Alexa or Google home going to “kill brand”?

Beware of the Phantom Brands →

With the rise of private label within the retail market we explore what it means for your brand…

Is bricks-and-mortar retail dead? →

The answer is no. But retailers must adapt to industry trends and take retail in new, customer-centric directions

Is honest advertising really what consumers want? →

Red blood, poignant poetry and unshaved legs. How honesty is changing advertising?

Data Science in the real world →

Storytelling isn’t necessarily a skill you’d associate with data scientists, but our Director of Insight and Data Steve Lowell says good data analysis isn’t jus...

6 ways the physical world is merging with the digital →

Phygital. Not heard of it? The OED hasn’t yet acknowledged it, but we bet our bottom dollar it will be under “P” very soon. It’s a portmanteau of “physical” and...

A decade at the top: Apple’s App Store turns ten →

To celebrate the 10th anniversary of Apple’s App Store, we’ve created an infographic to show how it still leads the pack.

What does Alibaba’s A.I. Copywriter mean for you? →

Chinese e-commerce giant Alibaba launched an artificial intelligence (AI) tool that can produce up to 20,000 lines of copy every second. What does this mean for...

The real winners of the World Cup →

As England recovers from last night’s heartbreak, we salute a team that overperformed – and take a look at some of the big marketing winners of the World Cup…

5 brain hacks to catch your customers’ attention →

In this high-speed digital age, life moves fast. It’s undeniable that technology has impacted the way we build brands.So as attention spans shorten and competit...

Ten years in retail: then and now →

It seems as though the past 10 years have flown by. But looking back, an awful lot has changed, especially in the hyper-competitive and ever-evolving retail env...

England’s World Cup: 52 years of hurt never stopped us streaming →

Video referees have got a lot of press over the last couple of weeks of World Cup action, but we’re more interested in VoD than VAR.

How are YOU adapting to our age of uncertainty? →

It’s probably something that someone tries to claim every few years, but seriously – has the pace and scope of shifting sands ever seemed more complex than they...

The never normal world: Harry Kane collides with Blockchain →

By Richard Norton, Indicia, Executive Creative Director, June 25th 2018

How to win at CRM post-GDPR →

As the GDPR dust settles, we got to the bottom of how GDPR will affect your CRM, how you can avoid the roadblocks and make GDPR work in your favour.

Measuring in-store marketing effectiveness – your questions answered →

With the recent advances in technology and data, retailers are now able to optimise their in-store marketing. Here we help you understand how you can measure in...

The beauty of imperfection: What marketers can learn from Wabi-sabi →

In ad land, we usually strive for perfection. We want to choose the perfect words, the perfect image, the perfect placement: everything working in harmony.But w...

Always-on marketing – all you need to know →

An always-on marketing strategy is becoming increasingly important for brands as consumer demands shift towards multi-channel experiences. We explore the opport...

The importance of staying flexible →

Never do this. Always do that. Why do marketers deal in absolutes? We report on a talk from Cindy Gallop all about being flexible in our approaches

How to tread the line between CSR and falling off the bandwagon →

Brands love get involved with the big news of the moment. But what are the opportunities and risks of jumping into the next bandwagon?

Apple wants you to reduce your screentime… but do you? →

Following Google's lead, Apple has released digital wellbeing tools to help people reduce screentime. Given the consumer's relentless use of mobile, will it wor...

Five brilliant examples of experiential retail →

The rise of online shopping in the last few years has forced bricks and mortar stores to become more innovative. A few retailers have set the stage for experien...

How shoppers have changed – and how you can keep them with your brand →

Consumer shopping habits have changed dramatically over the last few years. We explore how younger shoppers are changing the retail environment...

Will ads created by AI all look the same? →

If an A.I. machine can optimise an ad to an almost infinite degree, does this mean all ads will end up looking the same? There can only be one ‘best’, right? We...

What now? Four predictions for after GDPR day →

Steve Lowell, Indicia’s Director of Insight and Data, offers four predictions as the GDPR dust settles…

Retailers need performance in an ever-changing industry →

What does performance mean in the retail environment? Our Head of Retail Performance Steve Lister talks through the concept…

Five key skills marketers need in our ‘never normal’ world →

With shifts in consumer preferences and constant emergence of new marketing channels, there are a range of skills marketers need to be successful...

Digital disruption: A blessing not a curse for broadcasters →

Our Commercial Director Ryan Shannon on why digital disruption should be embraced, not feared

Efficient and effective – fixing the broken agency model →

Recent research from ISBA has found that nearly two thirds of advertisers are shifting towards stronger relationships with fewer suppliers, favouring agencies w...

Get a taste of Fresh Blood 3.0 →

Get a taste for our Fresh Blood 3.0 event, a feast of insight into the marketing industry for potential recruits.

How to get your strategy right for Black Friday →

The boom in A.I. is all about making data work for you →

What with Alexa, autonomous cars and Blade Runner 2049 replicants, we can’t move for A.I. hype right now. But how does the tech impact marketers and what do mar...